Prove ROI on every signboard,
ad, and flyer.
You're spending money on signboards, newspaper ads, brochures, and vehicle wraps. Tracked Print gives each one a unique phone number so you finally see which offline marketing actually drives calls.
ROI
Proven on every print campaign
1 day
Typical number setup time
$89
Starting price per month
All
Offline channels tracked
Offline marketing is a black box
You can track every click on Google Ads. But your signboard? Your newspaper ad? Your vehicle wrap? You have no idea if they're working. Tracked Print fixes that by giving every offline channel the same measurability as digital.
How tracked print works: Tracked Print assigns a unique phone number to each offline marketing channel: signboards, newspaper ads, brochures, vehicle signage, and direct mail. When someone calls the number on a specific piece of print, the call routes to your existing phone while the system records the source. This gives offline marketing the same measurability as digital advertising, letting businesses compare cost-per-call across all channels on a single dashboard.
What You Can Track
Every offline channel, measured
Signboard tracking
Real estate signs, shopfront signage, construction hoarding. Each gets a unique number, so you see which location generates the most calls.
Real estate agents track vendor enquiries by signboard location
Newspaper & magazine ads
Local paper ad? Trade magazine? Unique tracked number per publication. Finally know if that $2,000 ad was worth it.
Dental practice tracks new patient calls from local newspaper
Vehicle signage
Your van is a moving billboard. Tracked number on the wrap shows you exactly how many calls come from people seeing your vehicle on the road.
Plumber tracks calls from vehicle wrap vs Google Ads
Brochures & direct mail
Tracked numbers on brochures left at events, mailed to prospects, or handed out at trade shows. Know which distribution method works.
Mortgage broker tracks event handout vs direct mail response
1300 / 1800 numbers
Professional inbound numbers that track by source. Same number on all marketing, but Gibson knows which channel drove each call via dynamic insertion.
National business uses 1300 number across all campaigns
Compare offline vs online
Finally compare your signboard, newspaper ad, and letterbox drop against your Google Ads and Facebook campaigns. Same dashboard, same metrics.
Business discovers signboards outperform Facebook 3:1 on cost-per-call
Results
We've delivered
20yrs
In Australian marketing
500+
Active clients across AU & NZ
60s
SMS response after missed call
$560K
Revenue managed for clients
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Jing Li
Medical Spa Owner
“We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director
Frequently asked questions
Each print piece gets a unique phone number. Signboard gets one number, newspaper ad gets another, brochure gets a third. All calls route to your existing phone. The system just records which piece generated each call, so you see exactly which offline marketing is worth keeping.
Yes. We set up professional 1300 or 1800 numbers that work with full call tracking. You get the professional appearance of a national number with complete attribution data behind it.
Only for the things you want to measure separately. If you want to know whether your signboard or your newspaper ad drives more calls, they need different numbers. If you don't need that comparison, one number works fine.
Numbers stay active as long as you need them. Running a new campaign? We set up a new number. Want to reuse a number from a finished campaign? We can reassign it. Numbers are flexible.
Same day in most cases. Local numbers, 1300, and 1800 numbers can usually be provisioned within hours. We'll have it ready before your print run finishes.
Tracked numbers start at $89/month for a single number as part of our Starter plan. Additional numbers are added at a small incremental cost. Most businesses running print campaigns use 3-6 numbers.
Which of your print campaigns is actually working?
Free audit. We'll review your current offline marketing and show you exactly how tracking would work for each channel. No obligation.
Get Free Call Audit“We were about to cut our letterbox budget. Turned out it was our #1 lead source. That's real money we almost walked away from.”
GavanProperty
Real Estate Agency