proven on every print campaign
TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
GibsonFamily-Owned Sydney Lead Engine · Since 2006
TP:AU · GIBSON
Tracked Print
Prove ROI on every signboard, ad, and flyer. You spend money on signboards, newspaper ads, brochures, and vehicle wraps. Tracked Print gives each one a unique phone number so you finally see which offline marketing actually drives calls.
ISO 27001ACMA-compliantAU + NZNo lock-in
Key statistics
The four numbers that frame the offline-attribution gap.
typical number setup time
AUD starting price per month
offline channels tracked on one dashboard
The offline-attribution gap
Offline marketing is a black box. Tracked Print fixes that.
You can track every click on Google Ads. But your signboard? Your newspaper ad? Your vehicle wrap? You have no idea if they are working. Tracked Print gives every offline channel the same measurability as digital.
Offline marketing has no measurement layer
You can track every click on Google Ads. But your signboard, your newspaper ad, your vehicle wrap, you have no idea if they are working.
spend continues compounding without attribution
Operators cut the channels they cannot see. Often that is the channel doing the most work. Without tracked numbers, the decision is a guess.
extra dashboards needed
Tracked Print gives offline marketing the same measurability as digital. Same dashboard, same metrics, signboard vs Facebook on one screen.
The mechanism
A unique phone number per print piece. Every call attributed.
What happens between the print run and your offline-vs-online dashboard.
- 01
Pick the offline channels to measure
Signboards, newspaper ads, brochures, vehicle wraps, direct mail. Anything carrying a phone number can carry a tracked phone number.
- 02
Number provisioned per piece
Each print piece gets a unique tracked phone number. Local, 1300 or 1800. Most numbers can be live the same day.
- 03
Calls route through your existing phone
Caller dials the number on the print. The call routes through Gibson tracking infrastructure and connects to your business phone. Same voice quality.
- 04
Attributed to the print piece that triggered it
Every call is tagged with the source: signboard, newspaper ad, vehicle wrap. Same dashboard as your digital channels. Same cost-per-call comparison.
Operational credentials. ACMA-compliant infrastructure. ISO 27001 audited. Same Gibson tracking stack used across 500+ AU and NZ operators since 2006.
Free audit
Which of your print campaigns is actually working?
Free audit. We review your current offline marketing and show you exactly how tracking would work for each channel. No obligation.
What's in the box
Every offline channel, measured.
Signboard tracking
Real estate signs, shopfront signage, construction hoarding. Each gets a unique number, so you see which location generates the most calls.
Newspaper & magazine ads
Local paper ad? Trade magazine? Unique tracked number per publication. Finally know if that $2,000 ad was worth it.
Vehicle signage
Your van is a moving billboard. Tracked number on the wrap shows you exactly how many calls come from people seeing your vehicle on the road.
Brochures & direct mail
Tracked numbers on brochures left at events, mailed to prospects, or handed out at trade shows. Know which distribution method works.
1300 / 1800 numbers
Professional inbound numbers that track by source. Same number on all marketing, but Gibson knows which channel drove each call via dynamic insertion.
Compare offline vs online
Finally compare your signboard, newspaper ad, and letterbox drop against your Google Ads and Facebook campaigns. Same dashboard, same metrics.
Pricing
From $99, per month.
Tracked numbers start at $99/month for a single number. Additional numbers are added at a small incremental cost. Most operators running print campaigns use 3 to 6 numbers.
- Unique tracked number per print piece
- Local, 1300 or 1800 numbers available
- Same-day number provisioning in most cases
- Dynamic number insertion for shared 1300/1800 numbers
- Call recording (ACMA-compliant) optional
- Offline vs online comparison in one dashboard
- CRM webhook configured by setup team
- Monthly performance report by print piece
- No setup fee, no lock-in, cancel any time
Case studies
What it looks like in practice.
Three Gibson Tracked Print patterns across three operator types.
Vendor enquiries tracked by signboard location.
Real estate agents using Tracked Print run a unique number per office and per agent signboard. The principal sees over time which streets and which agents are pulling the most vendor enquiries.
Outcome: Per-signboard vendor enquiry attribution across the office
Vehicle wrap vs Google Ads, finally measured.
An owner-operator plumber put separate tracked numbers on the vehicle wrap and the Google Ads landing page. After three months the data showed the wrap was outperforming paid search on cost-per-call. Spend reallocated.
Outcome: Vehicle wrap vs Google Ads attribution drove channel-shift
Letterbox channel saved from being cut.
An agency was about to cut its letterbox budget because nobody could prove it worked. A Tracked Print rollout across the farm-area drops surfaced that letterbox was the #1 lead source. Budget kept.
Outcome: Tracked Print prevented a productive channel from being cut
FAQ
Tracked Print questions.
How do tracked numbers work on print materials?
Each print piece gets a unique phone number. Signboard gets one number, newspaper ad gets another, brochure gets a third. All calls route to your existing phone. The system just records which piece generated each call, so you see exactly which offline marketing is worth keeping.
Can I use a 1300 or 1800 number?
Yes. We set up professional 1300 or 1800 numbers that work with full call tracking. You get the professional appearance of a national number with complete attribution data behind it.
Do I need different numbers for everything?
Only for the things you want to measure separately. If you want to know whether your signboard or your newspaper ad drives more calls, they need different numbers. If you don't need that comparison, one number works fine.
What happens when I change the print materials?
Numbers stay active as long as you need them. Running a new campaign? We set up a new number. Want to reuse a number from a finished campaign? We can reassign it. Numbers are flexible.
How quickly can I get a tracked number?
Same day in most cases. Local numbers, 1300, and 1800 numbers can usually be provisioned within hours. We'll have it ready before your print run finishes.
What does tracked print cost?
Tracked numbers start at $99/month for a single number as part of our Starter plan. Additional numbers are added at a small incremental cost. Most businesses running print campaigns use 3 to 6 numbers.
The tracked layer under every drop
Why tracked print beats blind letterbox distribution Sydney.
A unique tracked number on the artwork is what separates Gibson from blind drops. It runs across letterbox distribution Sydney, flyer distribution Sydney and leaflet distribution Sydney, so every letterbox drop and letterbox drop Sydney campaign reports calls per suburb. Cell-tower geo on each mobile call shows the origin postcode, and letterbox delivery is photo-verified rather than a GPS ping.
The same tracking sits under flyer printing Sydney and brochure printing Sydney runs, plus broader print marketing, letterbox marketing and direct mail Australia activity, so every offline channel reports on one dashboard alongside your online spend.
Pairs with
Tracked Print measures the channel. Demand Reactivation works the dormant list.
Once you know which print is producing calls, Demand Reactivation re-engages the prospects who called once and went quiet. Same managed service. ACMA-compliant SMS. 40-day free trial.
See Demand ReactivationReady?
Brief us in 15 minutes. Numbers live the same day.
Tell us which print pieces you want to measure. We provision the numbers, configure the routing, and connect the dashboard. Same-day in most cases.