Reactivation Audit
Free, 30 min with Albert. We name which dormant contacts are still reachable and estimate the revenue ceiling before any commitment.
TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
GibsonFamily-Owned Sydney Lead Engine · Since 2006
RG:AU · GIBSON · CUSTOMER REACTIVATION
The Australian operators using Google Cloud Vertex AI to re-engage dormant contacts and recover lost revenue.
Reignite by Gibson is the only Australian AI-powered customer reactivation and SMS marketing service running on Google Cloud's Vertex AI Agent Platform (Gemini + Anthropic Claude Model Family). We name which dormant CRM contacts to re-engage, when, and show you booked revenue per contact inside 40 days. 20-41% pilot engagement across sectors. SMS built to comply with ACMA guidelines and the Spam Act 2003. 40-day free trial. No invoice until you decide it works.
40-day trialACMA-compliantISO 27001AU + NZ
FROM$797AUD / month, 40-day trial first↑ 20-41% engagementResults vary by sector and lead value.Start the trial
// May/June intake
Reactivate your dormant list in 40 days.
40-day free trial. No invoice until you see results.
The Reactivation Audit is a 30-minute call where Albert reviews your CRM, identifies the dormant contacts most likely to respond, and estimates the revenue ceiling before any invoice. The 40-day trial covers full setup, list audit, sequence build, send, and reporting at zero cost. If the results do not justify continuing, you pay nothing. No setup fees. No annual contract.
Done-for-you SMS sequence
Written in your voice. Built to comply with ACMA guidelines and the Spam Act 2003. Sender numbers provisioned. You approve every message before send.
Vertex AI intent classifier
Surfaces the ~10% most-likely-to-respond. Ignores the rest. That is why open rates hit 98% vs the 20-40% your last blast got. Built on Google Cloud Vertex AI Agent Platform.
Live for 40 days
Up to 2,500 active dormant contacts depending on plan. Replies route to your calendar. Demand Recovery missed-call SMS bundled in.
Weekly performance report
Booked jobs, recovered revenue, opt-outs. Every contact status visible. No mystery.
Senior team, no offshore
Direct to Albert. Inside-the-hour response during AU business hours (Mon-Fri 9am-5pm AEST).
The trial
40 days. Full setup, list audit, sequence build, send, and reporting at zero cost. We report on every contact outcome. If the results do not justify continuing the subscription, you pay nothing.
Limited intake
Only 10 Reactivation Audits available each intake period. Each one requires senior Gibson time to scope and run properly. When the 10 are claimed, the next intake opens in July.
What you might be thinking right now (the honest answers) ›
I tried SMS campaigns before. They did not work.
Different mechanism. Your old broadcasts went to your whole list. Reignite uses Claude to identify the ~10% most-likely-to-respond and ignores the rest. That is why open rates hit 98% vs the 20-40% your last blast got.
What if my dormant contacts have moved on?
That is exactly what the audit tells you. We do not charge until we have identified the live ones and they respond.
ACMA compliance scares me.
It should. Gibson runs every campaign to comply with the Spam Act 2003 and ACMA guidelines. Dedicated sender numbers, STOP-keyword handling, full audit trail. We do not ship until your list is consent-verified.
Is this just a chatbot?
No. Managed service with enterprise AI inside. Gibson humans review every sequence before send. Built on Google Cloud Vertex AI Agent Platform with Gemini and the Anthropic Claude Model Family. The AI does the classification and personalisation. The operators run the campaign.
Key statistics
The four numbers that frame the dormant-list opportunity.
invoiced for the first 40 days. Trial first, decide later.
AUD recovered per prospect in one client pilot (results vary by lead value)
SMS open rate vs 20% for email
pilot engagement range across sectors (results vary)
The dormant prospect opportunity
You have hundreds of dormant prospects that went cold. They are not dead. They are sleeping.
Demand Reactivation is the proactive sister to Demand Recovery. Demand Recovery catches the missed call today. Demand Reactivation catches the prospect that went cold six months ago.
email open rate (industry average)
Most dormant prospects ignore email. The inbox is too noisy and the sender has been forgotten. Email re-engagement campaigns barely move the needle on a stale list.
SMS open rate (Demand Reactivation campaign data)
SMS arrives, gets read, gets a reply or a STOP. Either way you have a signal. This is where dormant prospects actually engage when the offer is right.
is what dormant prospects return without re-engagement
An unworked dormant list returns zero. The prospects compound in your CRM and the lifetime value walks out the door over months.
What is it?
What is Reignite?
You have hundreds, maybe thousands of dormant prospects in your CRM. People who enquired six, twelve, eighteen months ago and went quiet. The list just sits. The lifetime value walks out the door.
Reignite reactivates them. An AI engine reads your CRM, scores each prospect, drafts a personalised SMS in your business voice, gets your sign-off on the first few drafts, then sends. Replies route into bookings. ACMA-compliant. 30-day free trial.
98% SMS open rate vs 20% for email. The dormant list is the highest-ROI marketing asset most operators aren't working.
Dormant prospect
Sydney CBD
Segments
Quiet 90 days
Quiet 6 months
Quiet 12 months
High-value lapsed
Pre-opt-out
Returning enquirer
SMS ConversationLive
Prospect: Sarah K. · 04 1234 5412
Last contact: 6 months ago
Industry: Real estate · vendor lead
AI score: 87 / 100 · likely warm
Reply received: Yes · "still thinking about it"
Sentiment Analysis
engaged
Source / Medium / Keyword / AdType
Reignite / Multi-framework draft / Operator approved / Sent · ACMA-compliant
Links
Intent: Booking · appraisal
Routed to: Calendar · agent
Sender number: Per-tenant Twilio
Pushes to
01
Score every prospect
The engine reads your CRM and scores each dormant contact for reactivation likelihood. Cool prospects don't waste the quota.
02
Draft in your voice
Per-tenant voice profile. The engine drafts SMS in your tone, not a templated blast. Your first 5–10 drafts get operator approval before any go-live send.
03
Replies route into bookings
Booking intent → calendar. Questions → engine. Opt-outs honoured. Ambiguity escalates to a human. ACMA-compliant by design.
The mechanism
Four steps. Done-for-you. 40 days to test before you commit a dollar.
What happens between your dormant list and the recovered revenue.
- 01
List audit
Our team reviews your CRM and identifies the dormant segment (90+ days no engagement). We segment further by behaviour, last action, prospect source, and value.
- 02
Sequence build
2 to 4 messages over 7 to 14 days. We send you a sample first. You review the tone, agree you are comfortable with it, and sign off before we proceed with the full send. ACMA-compliant. STOP language on every message.
- 03
Compliant send
Send happens from your business number with your registered sender ID. STOP processes automatically. Opt-outs log to your CRM within 24 hours.
- 04
Reply, book, hand back
Positive replies auto-book the prospect into your calendar (Zoho Bookings, Calendly, Acuity, Microsoft Bookings) before they cool off again. The reply itself routes into Zoho, HubSpot, Salesforce or GoHighLevel via webhook, tagged with campaign, segment and original dormant date. Quote-stage prospects can also drop straight into a Books/Xero estimate workflow.
Operational credentials. ACMA-compliant SMS infrastructure with managed opt-out. Spam Act 2003 compliant. ISO 27001 certified platform infrastructure. Sender ID matches your registered alpha tag.
40-day free trial
Try Demand Reactivation for 40 days. No invoice until you decide it works.
Brief our team. We audit your dormant list, build the sequence, send the campaign, and report on the results. If the trial does not recover material revenue, you owe nothing.
What's in the box
Six things in the box. 40 days free before you commit.
40-day free trial
Full setup, list audit, sequence build, send, and reporting on one Demand Reactivation campaign. No invoice during the trial.
Contacts by plan (500 to 2,500)
Choose the plan that fits your list. Pause between campaigns and only pay for the months you run it. Resume any time.
Done-for-you sequence build
Our team audits your list, segments by behaviour and value, drafts the messages, and tunes the cadence.
Auto-booking on positive replies
Yes replies trigger an automated calendar booking (Zoho Bookings, Calendly, Acuity, Microsoft Bookings) so warm prospects are scheduled in before they cool off.
ACMA-compliant opt-out
STOP language on every message. Inbound STOP processes automatically and logs to your CRM within 24 hours.
CRM integration via webhook
Replies route into Zoho, HubSpot, Salesforce, GoHighLevel or any CRM with an open API.
Pricing
Three plans. 40-day free trial on all of them.
Only pay for the months you run a campaign. Pause any time, resume when your next list is ready. No charge while paused.
Getting Started
$797
AUD / month
500 active contacts
- ✓ 40-day free trial. No invoice until you decide it works.
- ✓ List audit + segmentation by our team
- ✓ Done-for-you sequence build, you approve every message
- ✓ ACMA-compliant send with managed STOP / opt-out
- ✓ Auto-booking to your calendar on positive replies
- ✓ CRM webhook configured for replies (Zoho, HubSpot, Salesforce, GoHighLevel)
- ✓ Post-campaign results report
- ✓ Direct access to senior team
- ✓ Pause any month. Resume when ready. Only pay for months you run.
Most popular
Momentum
$1,097
AUD / month
1,500 active contacts
- ✓ 40-day free trial. No invoice until you decide it works.
- ✓ List audit + segmentation by our team
- ✓ Done-for-you sequence build, you approve every message
- ✓ ACMA-compliant send with managed STOP / opt-out
- ✓ Auto-booking to your calendar on positive replies
- ✓ CRM webhook configured for replies (Zoho, HubSpot, Salesforce, GoHighLevel)
- ✓ Post-campaign results report
- ✓ Direct access to senior team
- ✓ Pause any month. Resume when ready. Only pay for months you run.
No Ceiling
$1,497
AUD / month
2,500 active contacts
- ✓ 40-day free trial. No invoice until you decide it works.
- ✓ List audit + segmentation by our team
- ✓ Done-for-you sequence build, you approve every message
- ✓ ACMA-compliant send with managed STOP / opt-out
- ✓ Auto-booking to your calendar on positive replies
- ✓ CRM webhook configured for replies (Zoho, HubSpot, Salesforce, GoHighLevel)
- ✓ Post-campaign results report
- ✓ Direct access to senior team
- ✓ Pause any month. Resume when ready. Only pay for months you run.
Larger list (5,000 to 50,000+)? Brief us for a project-based quote.
Case studies
What it looks like in practice.
Three Gibson client patterns across three operator types.
Old members with last visit 6+ months ago.
Salons, gyms, beauty clinics accumulate dormant member lists. A 3-message SMS sequence with an irresistible offer in message 2 typically lifts a meaningful share back into active booking.
Outcome: Material conversion from dormant-member segments where email had stopped working
Quotes given. Jobs never confirmed. Money on the table.
A 2-message Demand Reactivation sequence to past-quote prospects recovers conversation. Gibson pilot data showed 41% engagement and confirmed jobs from 130 dormant prospects that had gone cold over six months.
Outcome: Confirmed jobs from cold quote-history prospects
Buyers who toured then went quiet.
A 3-message Demand Reactivation sequence with new-listings-in-your-area framing reactivates a share back into active buyer conversations. Replies route to the agent who originally owned the prospect.
Outcome: Reactivated buyer conversations from dormant enquiry lists
FAQ
The questions every operator asks before signing.
What's the difference between Demand Reactivation and Demand Recovery?
Demand Recovery is reactive SMS on missed calls (60-second window). Demand Reactivation is proactive SMS sequences across dormant CRM contacts (scheduled campaign). Most clients run both.
How dormant should my list be?
Demand Reactivation works best on contacts that have not engaged in 90 days or more. The colder, the more upside.
How many SMS in a Demand Reactivation sequence?
Typically 2 to 4 messages over 7 to 14 days. Before the full send, we give you a sample to review. You agree on the tone and sign off formally. Only then do we proceed with the full list.
Is Demand Reactivation ACMA-compliant?
Yes. ACMA-compliant with managed opt-out. All SMS carry STOP language. Inbound STOP processes automatically and logs to your CRM within 24 hours.
What happens when someone replies STOP?
STOP processes automatically. The contact is added to your do-not-contact list and excluded from all future Gibson campaigns.
How do replies route into my CRM?
Reply messages route via webhook into Zoho, HubSpot, Salesforce, GoHighLevel or most major CRMs.
What's included in the 40-day free trial?
Full setup, list audit, sequence build, send, and reporting on a single Demand Reactivation campaign across your chosen contact tier. No invoice during the 40 days.
Can I pause between campaigns?
Yes. You only pay for the months you actively run a campaign. Pause any month, resume when your next list is ready. No charge while paused.
Which plan should I start with?
Getting Started (500 contacts, $797/mo) suits businesses running their first reactivation campaign or with a smaller dormant list. Momentum (1,500 contacts, $1,097/mo) is the most popular tier for established SMBs. No Ceiling (2,500 contacts, $1,497/mo) suits operators with large or segmented CRM lists.
What if I have more than 2,500 prospects to reactivate?
Brief the team. Larger lists are handled as project-based engagements rather than the productised subscription.
Do replies get booked into my calendar automatically?
Yes. Positive replies trigger an automated calendar booking via Zoho Bookings, Calendly, Acuity or Microsoft Bookings (depending on what you run). The prospect gets a time slot before they cool off again.
Can I cancel any time?
Yes. After the 40-day free trial, all plans are month-to-month. No lock-in, no exit fee. Cancel or pause with one email.
Pairs with
When Demand Reactivation wakes the list, the replies need a phone to land on.
Call Tracking gives every reply a tracked number, source attribution, and a route to the right person. Bundle Call Tracking with Demand Reactivation and you see which dormant segment is producing actual revenue.
See Call TrackingReady?
Brief us in 15 minutes. Trial starts inside the week.
You tell us your CRM and your dormant segment. Our team audits, builds, sends, and reports on the first Demand Reactivation campaign at zero cost for 40 days.