Your CRM is full of revenue
waiting to happen.
You've got hundreds of past enquiries sitting idle. They already know who you are. Demand Reactivation brings them back with automated SMS sequences, protecting your growth from rising search costs. Works nationally: Sydney, Melbourne, Brisbane, Perth, Adelaide and across New Zealand. Launch in under a week.
98%
SMS open rate
5-8x
Better than email for reactivation
48hrs
Average time to first responses
<3%
Opt-out rate on reactivation campaigns
Stop paying for leads you already have
Every business has a database of past enquiries, old quotes, and lapsed customers. Most never get contacted again. That's money sitting in your CRM gathering dust while you spend thousands generating new leads from scratch.
New lead (Paid Search)
$50–200
Cold. Doesn't know you. Comparing 5 competitors.
Reactivated lead (SMS)
$5–15
Warm. Already enquired. Knows your name.
The difference
10–20x
Less cost per re-engaged lead vs new acquisition.
How database reactivation works: Demand Reactivation takes past enquiries from your CRM and sends them automated, personalised SMS sequences over days or weeks. Because these are people who already expressed interest in your services, they respond at dramatically higher rates than cold outreach. SMS open rates of 98% (versus 20% for email) mean your message actually gets read. Most campaigns see responses within 48 hours.
Where we run campaigns: Reactivation SMS for businesses in Melbourne, Brisbane, Perth, Adelaide and Auckland, plus our Sydney HQ client base.
Why It Works
Turn your old leads into new revenue
Your CRM is a goldmine
You have hundreds (maybe thousands) of past enquiries sitting idle. They already know who you are. They already expressed interest. They just need a reason to come back.
Cheaper than new leads
Reactivating an existing lead costs a fraction of acquiring a new one. No competitive bidding, no waiting for SEO, no cold outreach. Just a well-timed text to someone who already raised their hand.
98% SMS open rate
Email sits in a crowded inbox at 20% open rates. SMS gets read within minutes at 98%. For reactivation, SMS outperforms email by 5 to 8 times.
Fully automated sequences
We build multi-step SMS sequences that drip over days or weeks. You don't lift a finger. Leads re-engage, book, and you get notified.
Targeted by segment
Past customers get a different message than cold enquiries. Recent leads get a different cadence than 12-month-old ones. We segment and personalise every sequence.
Results in days, not months
Most reactivation campaigns generate responses within the first 48 hours. You'll know if it's working before the week is out.
Industries
Old leads aren't gone, they're just quiet
Real Estate
Past appraisal leads who didn't sell last year. Market conditions change. An SMS reconnects you first.
Finance
Rate enquiries that went cold. A single SMS saying 'rates have moved' brings a high percentage back.
Dental & Medical
Patients who haven't booked in 12+ months. Recall SMS campaigns refill books faster than any ad.
Legal
Consultation enquiries that went quiet. A follow-up SMS sequence is often all it takes to book.
Trades
Past customers who haven't re-engaged. Service reminders and seasonal offers bring them back.
How It Works
From cold list to live lead in 5 steps
Your old leads already know you. Reignite brings them back automatically with SMS.
Your CRM
Export your contact list from any CRM. Past enquiries, old quotes, lapsed customers. They already know your name.
Reignite Sends SMS
Hi James, it's Gibson Promotions. We quoted you in March and rates have shifted. Want a quick update? Reply YES or call 1300 950 347.
Sent · Day 1
YES, what's changed?
James · Day 1, 4m later
Conversational SMS, not spam. Personalised by name, recency, and service type. 98% open rate. Replies come straight back to you.
Revenue Recovered
Cost per re-engaged lead: ~$8
vs. $50–200 for a new paid search lead
Leads re-enter your pipeline. Booked jobs from contacts you already paid to acquire, at a fraction of new lead cost.
Results
We've delivered
20yrs
In Australian marketing
500+
Active clients across AU & NZ
60s
SMS response after missed call
$560K
Revenue managed for clients
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Jing Li
Medical Spa Owner
“We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director
Frequently asked questions
Database reactivation uses automated SMS sequences to re-engage past leads and enquiries that went cold. Instead of burning budget on declining search CTRs, you bring back the leads you already have, at a fraction of the cost of acquiring new ones.
SMS open rates are 98% compared to around 20% for email. When you send a reactivation text, it gets read within minutes. For reactivation specifically, SMS outperforms email by 5 to 8 times. The response rates are dramatically higher.
Results vary by industry and list quality. The key is that these are people who already know your business. They're far more likely to respond than a cold lead. And you've already paid to acquire them.
No. We use conversational, value-first messaging, not spam. Every sequence includes easy opt-out. In practice, unsubscribe rates are under 3%. Most people appreciate the follow-up because they genuinely needed the service but got busy.
Just a list of names and mobile numbers from your CRM. We handle the rest: segmentation, message writing, sequence design, compliance, and sending. Most businesses can launch within a week.
Reactivation campaigns are typically project-based, priced by list size and sequence length. Most businesses invest $500 to $2,000 for a campaign that generates 10 to 50+ re-engaged leads. Compare that to the $50-200 per lead cost of new acquisition.
Yes. This is an SMS service, so the physical location of your business does not matter. We run reactivation for clients across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin and Auckland. All we need is your list and your offer. Most campaigns launch within a week.
How many dormant leads are in your CRM?
We'll audit your database and tell you exactly how many are reactivatable, what the campaign would look like, and what kind of response rate to expect. No obligation.
Get Free Call Audit“Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director