What is call tracking and how does it work?
Call tracking assigns a unique phone number to each marketing channel — Google Ads, a letterbox flyer, a signboard, a print ad — so every call can be traced back to the exact campaign that drove it. Dynamic number insertion (DNI) on a website rotates the displayed number based on the visitor's traffic source, so you know not just that someone called, but which keyword or ad made them pick up the phone. Static tracked numbers are printed on offline media (flyers, signs, vehicles) to measure the ROI of each individual placement.
How Gibson does call tracking →How much does call tracking cost in Australia?
Gibson Promotions call tracking starts at AU$149/month for a Starter plan with 3 tracked numbers and 200 included minutes. Scaling plans and usage-based pricing are available for multi-location businesses. Most Australian call tracking providers price in the AU$120–$800/month range depending on call volume, number of tracked numbers, speech analytics, and integrations required. All Gibson pricing is month-to-month with no lock-in contracts.
See full pricing →How does missed call SMS text-back work?
When a caller rings a tracked number and doesn't get through, the system automatically sends them a branded SMS within about 60 seconds. The message acknowledges the missed call and gives the caller a path back — reply to book, click a link, or leave a callback time. The 60-second window matters: callers who get an immediate text-back are substantially less likely to ring the next competitor on the list.
Demand Recovery explained →What's the difference between Demand Recovery and Demand Reactivation?
Demand Recovery is reactive — it catches a live caller who just rang and didn't get through. An SMS goes out inside 60 seconds while intent is still hot. Demand Reactivation is proactive — it wakes up old CRM leads (past enquiries, unconverted quotes, lapsed customers) with scheduled SMS campaigns, filtered by AI for who's most likely to respond. Recovery protects the enquiry you're currently losing. Reactivation protects the database you've already paid to build.
Demand Reactivation →Is it legal to record calls in Australia?
Yes, with proper notification. Each Australian state has its own consent regime: NSW, VIC, QLD, TAS, ACT and NT operate on one-party consent (at least one party to the call must consent), while WA and SA require all-party consent. The safest approach — and the Gibson default — is to play a compliance notification at the start of every recorded call, which satisfies all-party consent everywhere. Gibson is ISO 27001 certified for information security.
Call recording law deep-dive →How quickly can call tracking be set up?
Most Australian businesses are fully live on Gibson call tracking within 3 to 5 business days. Setup is fully remote — no hardware, no site visit, no IT involvement required. Gibson handles tracked number provisioning, dynamic number insertion on the website, integrations with Google Ads and GA4, and routing rules for each location or team.
Get started →Does Gibson work with businesses outside Sydney?
Yes. Gibson's digital services — call tracking, missed call SMS recovery, demand reactivation, speech analytics, call routing, CRM integrations — are delivered nationwide across Australia and into New Zealand. Clients span Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin, Auckland and regional Australia. Only the physical letterbox distribution service is Sydney-only, because Gibson supervisor-verifies every drop in person.
See locations served →Is Gibson Promotions accredited or certified?
Yes. Gibson is a NSW Government Registered Supplier and holds ISO 27001 certification for information security management. Gibson Promotions PTY LTD (ABN 28 105 778 676) has been operating continuously since 2006 from Brighton-Le-Sands, Sydney. The business is privately held, has no external capital, and is run personally by founder Albert Triolo.
About Gibson →Can Gibson integrate with my CRM?
Supported CRM integrations include Zoho, Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, ActiveCampaign, REX, PropertyMe, Console, Dental4Windows and MyHealth1st. Call data — caller number, tracked number, campaign source, recording link, transcription — pushes into the CRM so a contact record is created or updated with source attribution on every call. Custom webhook integrations are available for any system with an HTTP endpoint.
Integrations →Which industries benefit most from call tracking?
Any business where the phone is the primary high-intent channel and a missed call has a measurable cost. In Australia the strongest fits are: trades (plumbing, electrical, HVAC, pest control), legal, dental and medical, real estate and property management, finance and mortgage broking, insurance, NDIS providers, automotive, removalists and veterinary practices. Businesses spending on Google Ads or directories where the phone is the main conversion point typically see payback inside 60 days.
Industries Gibson serves →How do you measure ROI on letterbox distribution?
Every flyer carries a unique tracked phone number. When a recipient calls, Gibson's platform records the call, attributes it to the specific suburb drop, and — if speech analytics is enabled — flags whether the caller booked, quoted, or was lost. Supervisors verify drops on the day with timestamped photos. The result is closed-loop measurement: suburb → flyer → call → outcome, expressed as a calls-per-1,000-drops figure and a cost-per-call figure you can compare directly against Paid Search.
Letterbox distribution →How do you track which Google Ads keyword drives phone calls?
Dynamic number insertion (DNI) swaps the phone number shown on your website based on the visitor's traffic source, right down to the specific keyword and ad. When the visitor calls, Gibson's platform records the keyword, campaign, ad group, match type, device and location. That data pipes back into Google Ads so you can see calls as a conversion, set smart bidding to optimise for call conversions, and stop wasting budget on keywords that drive clicks but no phone calls.
Google Ads & call tracking →What does speech analytics tell you about your calls?
Speech analytics transcribes every recorded call and analyses it for business-relevant signals: booking intent, quote requests, competitor mentions, compliance risks, staff performance, missed qualification questions. Industry-specific keyword packs (dental, legal, trades, NDIS, real estate) surface the calls that need review without requiring a human to listen to hundreds of hours of audio. The goal is turning raw call recordings into actionable lists: which calls were lost that shouldn't have been, which staff need coaching, which campaigns drove real bookings.
Speech analytics →What's the true cost of a missed call for an Australian SMB?
It depends on your average job value and conversion rate. For a Sydney plumber with a $500 average ticket and a 50% first-call conversion rate, one unanswered call a day is roughly $90,000 of annualised revenue gone to the next plumber in the Google listing. For a law firm with a $5,000 average matter, the maths is harsher. Gibson's free missed-call calculator lets you plug in your own numbers and see the figure for your business in seconds.
Try the missed call calculator →Who runs Gibson Promotions?
Albert Triolo is the founder and managing director. Albert started Gibson in 2006 in Brighton-Le-Sands as a family letterbox distribution business. When clients asked whether the flyers were actually working, he added call tracking. Twenty years later Gibson is a full marketing-accountability firm serving hundreds of businesses across Australia and New Zealand. Albert still personally handles every new account and picks up the phone on 1800 950 347.
About Albert →