Hear what's really happening on
your calls.

Record, transcribe, and analyse every business call. Spot missed sales opportunities, coach your team, and understand exactly how customers talk about their needs. ISO 27001 certified. Deployed for clients across every Australian state and New Zealand. No on-site hardware.

You don't know what's happening on your phones

Your receptionist says they're booking appointments. Your CRM says leads aren't converting. Without call recordings, you're managing blind. Speech analytics shows you exactly what's being said, what's being missed, and what to fix.

Missed opportunities

A lead calls, asks about pricing, and your team says "I'll get someone to call you back." They never do. Speech analytics flags these moments so you can fix the process.

Invisible churn signals

"I've been waiting for three days." "Nobody told me about that fee." These are churn warnings hiding in your call recordings. You just can't hear them yet.

Training gaps

New staff handle calls differently than veterans. Without recordings, you don't know who's converting and who's sending leads away. Now you will.

How speech analytics works:Speech analytics records every business phone call, transcribes it using AI, and analyses the conversation for patterns including missed sales opportunities, customer sentiment, call quality, and keyword frequency. The result is a searchable database of every call with actionable insights, like having a manager listen to every conversation without the headcount. Gibson's Speech Analytics is ISO 27001 certified, meeting the same data security standards used by major Australian banks.

Where it runs: Call recording and speech analytics for businesses in Melbourne, Brisbane, Perth, Adelaide, Canberra and Auckland, plus our Sydney HQ client base.

What You Get

Every call. Recorded. Transcribed. Analysed.

Call recording

Every inbound and outbound call recorded and stored securely. Compliant setup with proper announcements. We handle the legal requirements.

AI transcription

Calls transcribed automatically so you can search, skim, and review without re-listening to every recording. Find specific conversations in seconds.

Sentiment analysis

Understand how callers feel during the conversation. Spot frustrated customers, excited buyers, and at-risk accounts before they churn.

Missed opportunity detection

AI flags calls where a lead showed buying intent but no appointment was booked. Stop losing sales you didn't even know were there.

Team coaching

See how each staff member handles calls. Identify top performers, share best practices, and coach underperformers with real call examples.

ISO 27001 compliant

All recordings stored securely with enterprise-grade encryption. Gibson is ISO 27001 certified, so your data is handled to the same standard as major banks.

How businesses use it

Reception quality check

Is your receptionist booking appointments or just taking messages? Speech analytics shows you exactly how calls are being handled.

Sales team performance

Compare call-to-booking rates across your team. Find out who's closing and who's letting leads walk away.

Customer language mining

Discover the exact words customers use to describe their problems. Use those words in your ads and website. They convert better than marketing jargon.

Dispute resolution

"The receptionist was rude." "I was promised a discount." Call recordings settle disputes instantly and protect your business.

Compliance monitoring

Ensure staff follow scripts, disclose required information, and handle sensitive data properly. Essential for legal, finance, and medical.

Training new staff

New hire? Give them a library of your best calls to study. Real conversations teach faster than any manual.

How It Works

Every call analysed, automatically

AI transcribes, scores, and flags every conversation so you know what's really happening on your phones.

1

Call Recorded

Inbound · 0412 XXX XXX
23 Jul 2024 · 8:58am · 4m 12s
REC
0:00
4:12

Every inbound call automatically recorded with caller consent. Compliant setup included. We handle the announcements.

2

AI Transcribes & Analyses

TranscriptionComplete · searchable
Sentiment🟢 Positive (0.81)
Missed opportunity⚠️ No booking made
Keywords flagged"pricing", "competitor"
Call quality score7.2 / 10
AgentSarah M. · reviewed

Full transcript generated within minutes. Sentiment, keywords, and missed opportunities flagged automatically. No manual review needed.

3

Coaching Reports

This Week · Team
Sarah M.
48 calls8.4
CoachMike R.
41 calls6.1
Anna K.
37 calls9.1
ISO 27001 · Encrypted · 12-month retention

Weekly summaries show who's converting and who needs coaching, with real call examples, not guesswork.

Results

We've delivered

20yrs

In Australian marketing

500+

Active clients across AU & NZ

60s

SMS response after missed call

$560K

Revenue managed for clients

We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.

GavanProperty

Real Estate Agency

Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.

Jing Li

Medical Spa Owner

We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.

David Pagotto

Agency Director

NSW Government Registered SupplierISO 27001 Certified58 ABR-verified active clientsSee our work →

Frequently asked questions

Yes. In NSW, Queensland, Victoria, and most other states, business call recording is legal with one-party consent. We set up compliant recording with proper announcements and consent handling as part of every deployment. For specific legal requirements in your state, we can walk you through the details.

We record your calls, transcribe them with AI, and analyse the conversation for patterns. You get a searchable database of every call with insights like missed opportunities, customer sentiment, call quality scores, and keyword detection. Think of it as having a manager listen to every call, without the headcount.

Yes, and they should. We set up an automated announcement at the start of each call ("This call may be recorded for quality and training purposes"). This is standard practice across Australian businesses and is required for compliance.

Standard retention is 12 months, but we can adjust this based on your industry requirements. Legal and finance clients often keep recordings for 7 years. All storage is ISO 27001 compliant with enterprise-grade encryption.

Yes. Search by date, caller number, duration, keywords mentioned, sentiment score, or staff member. Need to find every call where someone asked about pricing? One search. Need all calls over 5 minutes from last Tuesday? Done.

Speech analytics is included in our Pro plan at $389/month. For businesses handling high call volumes or with compliance requirements, it's one of the highest-ROI services we offer. One caught missed opportunity or resolved dispute pays for months of service.

Yes. Speech analytics is delivered remotely for clients across every Australian state and New Zealand. Recording and transcription run on the Gibson platform regardless of where your business is located. State-specific consent requirements (NSW, Victoria, Queensland, WA, SA, Tasmania, ACT, NT) are all handled during setup. Nothing installed on-site.

What are your calls really saying?

Free 15-minute call audit. We'll review your call handling, identify where leads are slipping through, and show you what speech analytics would reveal.

Get Free Call Audit
Albert and the Gibson Promotions team have been fantastic to work with. Would highly recommend.

David Pagotto

Agency Director