Stop losing leads who already
called you.
85% of callers who reach voicemail won't try again. Our 60-second SMS follow-up catches them before they ring your competitor. Fully automated, fully branded, fully yours. Runs on any inbound number. Clients across Sydney, Brisbane, Melbourne, Perth, Adelaide, Canberra and New Zealand.
Hundreds
Active clients AU & NZ
60s
SMS response time
85%
Of callers won't try again
7x
More likely to qualify within 1 min
Every missed call is money walking out the door
That caller already found your number, picked up their phone, and dialled. They were ready to buy. If nobody answers, they don't leave a message. They move to the next search result or AI citation and call your competitor instead.
85%
of callers who reach voicemail won't call back (Harvard Business Review)
7x
more likely to qualify a lead contacted within 1 minute vs 1 hour (HBR)
Hundreds
Australian and NZ businesses running Gibson Demand Recovery
60s
time from missed call to branded SMS landing in the caller's phone
How missed call text back works: When a phone call to your business goes unanswered, Demand Recovery automatically sends a branded SMS to the caller within 60 seconds. The message acknowledges their call, provides your business details, and gives them a way to book or enquire without waiting for a callback. Across hundreds of Australian and New Zealand businesses, this approach recovers a material share of calls that would otherwise be lost to competitors.
Where it runs: Missed call recovery for businesses in Brisbane, Melbourne, Perth, Adelaide, Canberra and Auckland, plus our Sydney HQ client base.
How It Works
Three steps. 60 seconds. Lead recovered.
Customer calls, you can't answer
You're on the job, in a meeting, or it's after hours. The call goes unanswered.
SMS fires in 60 seconds
Our system detects the missed call and sends a branded, personalised text to the caller, before they ring your competitor.
Caller responds, lead saved
The caller texts back, books online, or calls again. You get notified instantly. The lead stays yours.
Where it matters most
Trades on the job
You're under a house rewiring. The customer who just searched for an "emergency electrician" calls, gets voicemail, and books someone else. Demand Recovery texts them before they do.
After-hours calls
Someone searches for a dentist at 9pm. They call, you're closed. Without Demand Recovery they book elsewhere. With it, they get a text and book your online form.
High-value enquiries
A legal client calls about a $10,000 matter. Voicemail? They call the next solicitor. A 60-second text keeps that lead warm until you can call back.
Paid Search traffic
Rising CPCs mean you paid $47 for that visibility. They called. You missed it. Without Demand Recovery, that $47 is gone. With it, you get a second chance, automatically.
Multi-location businesses
Different locations, different hours, different staff. Demand Recovery catches every missed call at every location with one system.
Peak season overflow
Spring is your busiest time. Calls spike. You can't answer them all. Demand Recovery handles the overflow so no lead gets left behind.
Industries
Every missed call is a lost job
Trades
You're on the tools. A caller doesn't leave a message. Demand Recovery texts them back in 60 seconds.
Dental & Medical
A missed new-patient call costs $300–$2,000 in lifetime value. Get the SMS back while they're still looking.
Legal
Enquiries for $5,000+ matters need a fast response. Automatic SMS keeps the lead alive.
Automotive
Service bookings and test drive enquiries missed during busy periods. SMS follow-up in 60 seconds.
Real Estate
Buyer calls during inspections go unanswered. Demand Recovery texts them back before they call another agent.
Results
We've delivered
20yrs
In Australian marketing
Hundreds
Active clients across AU & NZ
60s
SMS response after missed call
$560K
Revenue managed for clients
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Jing Li
Medical Spa Owner
“We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director
Frequently asked questions
Missed call text back sends a branded SMS to anyone who calls and doesn't get through. The message fires within 60 seconds, before the caller rings your competitor. Our clients recover a material share of missed calls this way.
Within 60 seconds. Speed matters because Harvard Business Review research shows leads contacted within the first minute are 7 times more likely to qualify than those contacted after an hour. By the time most businesses return a missed call, the lead has already booked someone else.
Yes. Your business name, your tone, your offer. We help you write a message that feels personal, not robotic. You can set different messages for different campaigns, time of day, or business locations.
Yes, and that's where it's most valuable. After-hours calls are high-intent. Someone is actively searching for a service. The SMS lets them know you exist and gives them a way to book or enquire without needing you to pick up.
Not unless you tell them. The SMS comes from your business name and reads like a personal message. Most callers assume a staff member sent it. That's by design. We want the experience to feel human.
Demand Recovery is included in our Growth plan at $189/month. Given that the average missed call in service industries costs $150-500 in lost revenue, most businesses see ROI from recovering just one call per month.
Yes. Demand Recovery runs on any inbound number, so it works anywhere in Australia and New Zealand. Clients using it right now include trades in Brisbane, clinics in Melbourne, brokers in Perth and Adelaide, and agencies in Canberra and Auckland. Setup is fully remote and usually live within a week.
How many calls are you missing right now?
Free 15-minute audit. We'll show you your missed call volume, what it's costing you, and how fast we can fix it.
Get Free Call Audit“The setup was flawless and they were very helpful every step of the way. I highly recommend their services.”
Jing Li
Medical Spa Owner