Know exactly which placements drive
phone calls.
You're spending thousands on visibility. As search shifts to AI, every lead counts. Call tracking shows you exactly which placements make the phone ring, plugging the leaks in your operations. Deployed across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and into New Zealand. Remote setup, no site visit required.
70%
Of calls unattributed without tracking
500+
Active clients across AU & NZ
3 days
Average setup time
$89
Starting price per month
Capabilities
Everything you need to track what works
Without call tracking, 70% of phone enquiries show up as “Unknown” in your reports. You're making budget decisions on guesswork.
Unique number per placement
AI citations, legacy search, letterbox, signboard, website. Each gets its own tracked number, so you know exactly where your leads originate.
Insight-level attribution
See exactly what placement or search term drove each call. Stop spending money on visibility that never converts to phone enquiries.
Real-time dashboard
Live view of calls by source, time of day, duration, and outcome. Know what's working before you check your bank account.
Dynamic number insertion
Website visitors see a unique number that swaps automatically based on how they found you. The call still rings your phone. We just know the source.
ROI by campaign
Compare cost-per-call across channels. See that your $800 letterbox drop generated 23 calls while your $2,000 Facebook campaign generated 4.
Multi-location tracking
Track calls across multiple offices, franchises, or service areas. See which locations generate the most enquiries and where you're losing leads.
How call tracking builds resilience: Call tracking assigns a unique phone number to each marketing placement: AI search citations, legacy search, letterbox flyers, signboards, and your website. When a customer dials that number, the call routes to your existing phone while the system records the source, time, duration, and outcome. This means you know exactly whether a call came from an AI answer, a legacy ad, or a signboard.
Where we work: Sydney HQ, plus call tracking for businesses in Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin and Auckland.
How It Works
From ad click to attribution, automatically
Every call traced back to the exact campaign that made the phone ring. No spreadsheets. No guesswork.
Your Campaign
Each channel gets its own unique tracked number. Your main number stays the same. Callers don't notice a thing.
CallFlow AI Captures
Caller ID, source, keyword, landing page, duration, and recording. Captured the moment the call ends. Zero manual work.
Your Dashboard
See which channels, suburbs, and campaigns drive calls. Shift budget to what works. Every month, provably.
Industries
Built for your business
Real Estate
Track which portal brings vendor calls: REA, Domain, signboards, or flyers
Legal
Know which ads drive $5,000+ consultation enquiries vs tyre-kickers
Trades
See which ad brings the jobs while you're on the tools
Dental & Medical
Track new patient calls by campaign and prove your marketing ROI
Finance
At $47 per click, know exactly which clicks convert to loan enquiries
Automotive
Track test drive enquiries and service bookings back to the source
Results
We've delivered
20yrs
In Australian marketing
500+
Active clients across AU & NZ
60s
SMS response after missed call
$560K
Revenue managed for clients
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Jing Li
Medical Spa Owner
“We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director
Frequently asked questions
Call tracking assigns a unique phone number to each marketing channel. When someone calls that number, the call routes to your existing phone while the system records the source, duration, and outcome. You see exactly which ad, flyer, or campaign drove each call. No more guesswork.
Yes, each channel gets its own tracked number. Website visitors see a dynamic number that swaps automatically based on how they found you (Google, Facebook, direct, etc.). All calls still ring your existing phone. The customer experience doesn't change at all.
Most businesses are fully set up within 3 to 5 business days. We handle all the technical work: placing tracking numbers, setting up dynamic insertion on your site, and configuring your dashboard. No IT team needed.
Yes. Whether your number appears in a legacy search ad or is cited by an AI engine like ChatGPT, we track the call. You see exactly which placements generate phone calls, not just impressions.
Absolutely. Call tracking numbers forward to your existing phone. Nothing changes for your team. You get new tracking numbers for each campaign, but they all route to the same destination.
Call tracking starts at $89/month for a single tracked number. Most businesses run 3 to 10 numbers across their campaigns and spend $150 to $400/month. At those rates, one recovered lead pays for a full year.
Yes. Gibson deploys call tracking for businesses in every Australian state and in New Zealand. Clients in Brisbane, Melbourne, Perth, Adelaide, Canberra, Hobart, Darwin and Auckland all run on the same platform. Setup is fully remote, typically live inside a week. The only service tied to Sydney is our physical letterbox distribution.
See which ads actually drive calls.
15-minute call. We'll map your campaigns, show you where calls are going untracked, and give you a plan to fix it. No obligation.
Get Free Call Audit“The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency