of phone enquiries unattributed without tracking
TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
GibsonFamily-Owned Sydney Lead Engine · Since 2006
CT:AU · GIBSON
Call Tracking
Right now, 70% of your phone enquiries show as “Unknown source.” We give every call its name back. Including the ones from ChatGPT.
ISO 27001ACMA-compliantAU + NZ coverageNo lock-in
FROM$99AUD / month, tiered by usage+ call usage billed on consumption↑ 67% CPA improvementcited in 350-store deploymentGet a quote
Key statistics
The four numbers that frame the operator problem.
ring-out rate (down from 33%) across a 350-store network
AUD / mo starting package + call usage
AU + NZ businesses using Gibson tracking infrastructure
The attribution gap
You're spending on the channels you think are working. Most operators are wrong about which ones.
Call tracking is the visibility layer that tells you which channels actually generate phone enquiries. Including the AI engines legacy platforms ignore.
of phone enquiries show as "Unknown source"
Without call tracking the operator guesses. Most enquiries arrive without channel data attached, so spend decisions are made on incomplete information.
engines are now top-of-funnel
ChatGPT, Google AI Overviews and Perplexity are increasingly the first place buyers ask. They cite businesses. Buyers ring. Legacy attribution misses these entirely.
spent on the wrong channel compounds monthly
Every month a misattributed campaign continues is another month of media spend in the wrong place. The cost is the channel-shift opportunity you would have made with the right data.
Definitive guide
What is Dynamic Number Insertion (DNI)?
Dynamic Number Insertion is the call attribution technique that swaps the phone number visible on your website based on the visitor's traffic source. A buyer arriving from a Google Ad sees one tracked phone number. A buyer arriving from an organic search query sees a different one. A buyer arriving from ChatGPT or a Perplexity citation sees a third. When the call lands, Gibson's phone call tracking infrastructure already knows the source, the campaign, and in most cases the keyword that produced the visit.
DNI is the attribution model that closes the loop between online behaviour and offline phone calls. Every other digital channel reports its own conversions. Phone calls are the channel that historically did not, which is why 70% of phone enquiries show as “Unknown source” in CRMs without call tracking software. Gibson DNI fixes that with keyword-level call attribution across Google, Bing, Meta, organic search, AI engines, and direct traffic. The result: call analytics that match the rigour of your Google Analytics reports.
Gibson is among the only AU + NZ operators pairing DNI with AI-engine attribution. ChatGPT, Google AI Overviews, and Perplexity now generate buyer calls. Legacy call tracking software does not measure that channel. Gibson does, from the same $99/mo starting package. That is why call tracking Australia buyers comparing the best call tracking software shortlists keep Gibson on the list.
What is it?
What is Call Tracking?
Inbound calls are how the serious enquiries arrive. Yet most operators can't tell which ad produced the call, so they spend across every channel and hope.
Call Tracking gives every call its source. A unique tracked number per channel. The system captures who called, where from, which ad earned it, the recording, the sentiment, the outcome. Pushes the lot to your CRM and ad platform.
Stop guessing. Measure what your campaigns actually produce. Cut the channels that aren't working. Double down on what is.
Caller
Sydney CBD
Channels
Google Ads
AI engines
Meta
Letterbox
Signboard
Print
Call DetailsLive
Caller: 04 1234 5412
ID: 78957526500
Location: Sydney CBD, NSW
Date and Time: 23 Nov 2026, 11:42 am
DTMG: 2 | Sales
Call Recording
0:00 / 0:00
Sentiment Analysis
positive
Source / Medium / Keyword / AdType
Google / Paid / call tracking sydney / Expanded Text Ad
Links
Landing page: gibson…/call-tracking
Detailed page: gibson…/pricing
Referral page: google.com
Pushes to
01
Tracked numbers per channel
A different number per marketing source. Caller sees the tracked number, you forward it to your real line.
02
Source captured before pickup
Whisper message identifies the source to your team before they answer. CRM webhook fires with full attribution.
03
Cell-tower geo on mobile
Every mobile call carries the origin postcode. No app, no consent flow. Standard AU telco.
The mechanism
One tracked number per source. Every call attributed. Every report defensible.
What happens between the marketing channel and the dashboard.
- 01
Number provisioned per source
Each channel, campaign, ad creative, suburb, or AI engine gets its own dedicated tracked phone number. Or use dynamic number insertion on the website for keyword-level attribution.
- 02
Calls route through Gibson infrastructure
The caller dials, the call routes through Gibson tracking infrastructure in milliseconds, and connects to your business phone. Voice quality is full carrier-grade.
- 03
Tagged + recorded + attributed
Source, duration, time of day, geography. Call recording where you have configured it, with ACMA-compliant consent handling.
- 04
Connect everywhere the call data needs to go
CRM (Zoho, HubSpot, Salesforce, GoHighLevel). AI platforms for call scoring. Demand Reactivation for SMS follow-up. Google Ads + Meta + Bing for offline conversion bidding. GA4 events. Power BI / Looker for executive reporting.
Operational credentials. ACMA-compliant call recording infrastructure. AU Telecommunications Act 1979 compliant with state-by-state IVR consent handling. ISO 27001 certified platform infrastructure. Deployed across hundreds of AU and NZ operators since 2006.
What you see
Every call attributed to its source, in one dashboard.
Answered versus missed, average call duration, and a live breakdown of which channel made the phone ring. Bing, Google, Facebook, direct and referral, each tracked to its own number.
Step 4 expanded: connect everywhere
Call tracking is the connective layer for your whole marketing stack.
Every call becomes a signal that flows into your AI workflow, your SMS reactivation campaigns, your ad-platform bidding, your analytics, your CRM, and your executive reporting. Six places the data lands.
Claude, ChatGPT, OpenAI APIs
Push call transcripts + sentiment into your AI workflow. Score callers automatically. Route urgent calls based on intent classification. The AI layer reads the call before your team picks up.
SMS continuation when the call ends
Caller drops off after a quote? Demand Reactivation picks up the conversation by SMS, scheduled sequences, ACMA-compliant. The call tracking event becomes the trigger for the next message.
Offline conversions for closed-loop bidding
Closed-won deals push back to the ad platforms as offline conversion events. The bid algorithm learns which campaigns actually generate phone-revenue, not just clicks. Case study: 75% CPO improvement on a national finance provider.
Phone call events with full attribution
Call events fire into GA4 via Measurement Protocol with source, medium, campaign, keyword, landing page. Your existing GA4 reports gain phone-call visibility automatically.
Two-way sync to where your team already works
Native sync for Zoho, HubSpot, Salesforce, GoHighLevel. Call records, contacts, opportunities, recording links. Webhook to any CRM with an open API (Pipedrive, ActiveCampaign, Microsoft Dynamics, custom builds).
Executive dashboards in your existing stack
Scheduled exports to Looker Studio, Power BI, Tableau, BigQuery. Or use the monthly Gibson performance report. No swivel-chair between dashboards.
Free tool
Are you cited in ChatGPT, Perplexity and Google AI Overviews?
5-minute AI search visibility checker. We query the major AI engines for your business and show you who they are citing for your category.
What's in the box
Six things included in every Gibson call tracking package, from $99/month.
Unique tracked numbers per source
Dedicated number per channel, campaign, ad creative, suburb, agent, or AI engine.
AI engine attribution
ChatGPT, Google AI Overviews, Perplexity. Phone calls generated by AI citations get attributed to the right engine.
Whisper messages
Pre-connect audio identifies the call source for your team. The caller never hears anything different.
Dynamic call routing
Route to a landline in hours, mobile after hours, weekend overflow elsewhere.
CRM webhook
Push call data into Zoho, HubSpot, Salesforce, GoHighLevel or any CRM with an open API.
Monthly performance report
Cost-per-call by channel. AI engine breakdown. Ring-out and conversion rates.
Pricing
From $99/mo, tiered by usage.
Tiered packages starting at $99/mo. Call usage (minutes routed through Gibson infrastructure) is billed on consumption and shown in full on your quote before you commit. No setup fee, no lock-in. Add Speech Analytics from $49/mo (requires call tracking). Multi-site networks get custom pricing.
- Tracked numbers across all your channels and campaigns
- AI engine attribution (ChatGPT, AI Overviews, Perplexity)
- Whisper messages and dynamic routing rules
- ACMA-compliant call recording
- CRM webhook configured by our setup team
- Monthly performance report
- Direct access to senior team. No offshore call centre.
- Custom pricing for multi-site networks
- No setup fee
- Cancel any time, no penalty
- Call usage billed on consumption. Full breakdown on your quote.
- Add Speech Analytics from $49/mo (requires call tracking)
$99AUD / month starting package+ call usage on consumption
Multi-site operator with 50+ stores? See the multi-site approach.
Case studies
What it looks like in practice.
Three Gibson client patterns across three operator types.
REA, Domain and signboard attribution, by office.
A multi-office Sydney real estate principal allocates spend across REA, Domain, agent-specific signboards, and farm-area letterbox drops. Without call tracking, all buyer enquiries arrived as Unknown. With Gibson, each channel gets its own tracked number per office and per agent where required.
Outcome: Channel-level attribution per office, per agent, per campaign
Network-wide rollup. Per-store attribution preserved.
Gibson's call tracking platform has been deployed across automotive networks with 350+ retail locations. In one documented network engagement, the deployment was associated with a 67% CPA improvement, a 75% CPO improvement, and ring-out reduction from 33% to 15%.
Outcome: Network rollup with store-level attribution preserved
Per-client attribution. Channel-integrity protected.
Agencies running campaigns on behalf of multiple end clients use Gibson tracked numbers to attribute call response back to specific campaigns, then forward the data to the end client for reporting.
Outcome: Verified attribution data formatted for the agency to forward
FAQ
The questions every operator asks before signing.
What is call tracking and how does it work?
Call tracking gives each marketing channel, campaign or ad its own phone number. When that number rings, Gibson attributes the call to its source.
Can it track calls from ChatGPT, Google AI Overviews and Perplexity?
Yes. Each AI engine gets a dedicated tracked number or attribution rule. This is the AI-era call tracking layer that legacy attribution platforms do not cover.
How is each call attributed to its source?
Each tracked number is dedicated to a specific channel, campaign, ad creative, suburb, or AI engine. Dynamic number insertion attributes calls down to the keyword level.
Will my caller hear anything different on a tracked number?
No. Voice quality is full carrier-grade. Optional whisper messages play to your team before connect, but the caller never hears anything unusual.
Can I route a tracked number to a mobile after hours?
Yes. Dynamic call routing is included. Business hours to a landline, after hours to a mobile, weekends to a different number entirely.
Can you integrate with my CRM?
Yes. Gibson pushes call data into Zoho, HubSpot, Salesforce, GoHighLevel and most major CRMs via webhook.
Is call recording ACMA-compliant?
Yes. Gibson operates call recording infrastructure compliant with the Australian Telecommunications Act 1979 and state-by-state IVR consent handling. All recording audited under ISO 27001.
How quickly can you set up call tracking?
Most businesses are fully live within 3 to 5 business days. Gibson handles the technical setup remotely.
Can I scale to 10, 50 or 350 numbers?
Yes. Gibson's call tracking platform has been deployed across automotive networks with 350+ retail locations. Per-store attribution preserved.
Can I cancel any time?
Yes. No lock-in. Call tracking is month-to-month. Cancel with one email to the team.
What is the best call tracking software in Australia?
The honest answer depends on stack and scale, and on whether you want self-serve software or a managed service. Gibson's differentiator is AI-engine attribution (ChatGPT, AI Overviews, Perplexity) from $99/mo, dynamic number insertion at the keyword level, plus the SMS reactivation layer most call tracking software vendors do not ship. Speech Analytics is available as an add-on from $49/mo. For a multi-site network, call tracking Sydney teams shortlist Gibson for the managed, bundled approach.
What is call tracking pricing in Australia?
Gibson call tracking pricing starts at $99 AUD per month on a tiered package model, plus call usage billed on consumption. Usage rates are shown in full on your quote before you commit. Speech Analytics is an add-on from $49/mo (requires call tracking). Missed-call SMS recovery adds $299/mo. Multi-site networks get custom pricing. Same numbers we quote everyone.
Is Gibson a call tracking software or a managed service?
Both. The Gibson call tracking software runs in the background. The managed service layer is what AU and NZ operators actually buy: number provisioning, CRM webhook, attribution model setup, monthly performance report. No swivel-chair, no DIY dashboard archaeology.
Pairs with
Tracking the calls is step one. Working the dormant list is step two.
Demand Reactivation picks up the prospects who called once, never came back, or never picked up. Same engine, same managed service, ACMA-compliant SMS, 40-day free trial. Bundles cleanly with Call Tracking.
See Demand ReactivationReady?
Brief us in 15 minutes. Quote inside business hours (Mon-Fri 9am-5pm AEST). Live in 5 business days.
You tell us your business, your campaigns to track, and your CRM. We send the quote, the tracked numbers proposal, and the go-live date the same hour.