Gibson tools

Free tools that actually help, not gated whitepapers.

We built these for ourselves first. The CallFit Audit is the same framework we used to save our own business $2,340 a year. They're yours. No gated email, no sales-rep follow-up unless you ask.

CallFit Audit

Live

Are your phones quietly leaking revenue?

We scan your site, ask you 10 quick questions, and return a written report scored across 9 checks: click-to-call, call tracking, after-hours, CRM, the lot.

For: SMB owners who suspect calls are being missed but can't prove itTime: 2 min

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Grants Directory

Live

Official Australian government grant portals.

Direct links to the federal business.gov.au grants hub plus every state and territory portal. We don't assess your eligibility or match you to programs. Use the authoritative sources and verify with each department before you apply.

For: Any AU business looking for government fundingTime: Browse directly

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Missed Call Cost Calculator

Live

A shareable number that tells you what missed calls really cost.

Enter your call volume, average job value, and missed-call rate. We'll calculate the monthly and annual leak, with the working shown so you can adjust the levers.

For: Tradies, real estate, dental, legal. Anyone phone-drivenTime: 1 min

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AEO Readiness Checker

Live

Can ChatGPT and Perplexity actually cite your site?

14 AEO / GEO signals checked the same way we rebuilt gibsonpromotions.com.au for the AI era: schema, llms.txt, heading structure, content extractability.

For: Marketing leads and founders worried about AI-era searchTime: 30 sec

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Award Wage Finder

Coming soon

What do I pay a 2nd-year sparky in NSW?

Fair Work Ombudsman data, cleaner UX. Pick the award, classification, state, and date. Get the hourly, overtime, weekend and penalty rates.

For: Small-business owners running their own payrollTime: 20 sec