Gibson Promotions PTY LTD · Since 2006
Gibson Promotions started in 2006 as a Sydney letterbox business. Two decades later we operate three pillars under one roof: Letterbox (the bread and butter, 155 tracked Sydney suburbs), Call Tracking (the stable spine, every channel attributed), and Demand Reactivation (the growth bet, AI on the dormant CRM). The capabilities changed. The family-owned, owner-operated discipline did not. Albert and the senior team are still on the phone.
The roadmap
Every capability in the Gibson stack today traces back to a real operator problem. The lineage runs in one direction: more measurable, more integrated, more autonomous.
Started as a Sydney letterbox distribution business covering the St George core. Print-first. Supervisor-verified drops. Built the operational discipline that the rest of the business still runs on.
Stood up tracked-number infrastructure for clients. Unique phone numbers per channel, recorded calls, source attribution. The end of “which campaign generated this call?” being a guess. Letterbox drops became measurable for the first time.
Wired tracked numbers into client CRMs (Zoho, HubSpot, Salesforce, GoHighLevel). Calls became proper records with source, recording, and outcome. Sales teams stopped flying blind on inbound.
Built the 60-second SMS recovery engine. 85 out of 100 missed callers never call back. With the engine, the caller gets an acknowledgment inside a minute and a path to book. Demand Recovery was productised here.
Started running every call recording through AI for compliance, intent, and missed-booking tagging. Owners stopped having to listen to every call to find the ones that mattered.
Productised SMS reactivation as Gibson Demand Reactivation. ACMA-compliant, fully autonomous: reads the CRM, scores leads, drafts messages, validates before send. Past customers stopped being a write-off line in the report.
Stood up the Gibson Sandbox: a 48-hour AI prototype service. Two-model review, real test trails, evaluation harnesses on every Skill. Started selling the same engineering discipline behind Demand Reactivation to operators who needed their own custom builds.
Workforce enrolment engines, embedded AI quote bots, daily CRM hygiene agents. The Gibson stack now ships as code into operator businesses rather than as services rendered to them. The Sydney lead engine becomes an operational layer the business owns.
Then vs now
What we used to do
What we do now
Numbers since 2006
active AU and NZ clients across real estate, hospitality, trades, dental, legal, automotive, NDIS, marketing agencies, and multi-site retail.
tracked marketing campaigns delivered since 2006. Letterbox, call tracking, demand recovery, reactivation, integrated multi-channel programs.
businesses served over Gibson's history. Owner-operator businesses to 350+ store networks. Single-suburb to multi-region.
Sydney suburbs covered for supervisor-verified letterbox distribution across 5 regions: St George, Sutherland Shire, Inner West, Eastern Suburbs, Bankstown.
productised capabilities in the Gibson stack today, from tracked-number telephony to autonomous SMS reactivation. Built in order over 20 years.
years of accumulated operational data on what works for AU and NZ direct marketing. The compounding advantage of staying senior and stack-first.
What backs us
Certified for information security management. Independent audit. Client call recordings, CRM data, and attribution telemetry handled to the standard the enterprise market expects.
Registered Supplier. Compliant for public-sector engagements alongside our private-sector client base.
Every SMS campaign run by Gibson is built against the Spam Act 2003 and ACMA requirements. STOP-keyword handling, dedicated sender numbers, audit trail.
Gibson runs on Google Cloud Vertex AI Agent Platform. Model Garden access to Gemini and the Anthropic Claude Model Family. Enterprise-grade model evaluation, vector search, Australian data residency. The same stack used by AU enterprise AI deployments, applied to SMB direct marketing.
Australian Privacy Principles compliance baked into every data flow. Encryption at rest. Minimum-data collection in every quote and recovery touchpoint.
Two-model review, real evaluation harnesses, version control, staged deploys. The engineering discipline behind every Gibson build. Sold as a service in the Sandbox.
Where this is going
For 20 years Gibson delivered services to clients. Phone numbers we provisioned. Drops we supervised. SMS campaigns we ran on their behalf. The model worked, but it caps at the senior-team headcount.
The next decade flips it. The capabilities that used to be a service become code that runs inside the operator's business. The Demand Reactivation engine running in your CRM. The AI quote bot embedded in your website. The workforce enrolment engine wrapping your LMS. The daily sync agent keeping your invoicing and deals reconciled. Gibson ships the build in 48 hours. The operator runs it after that.
Some of these capabilities are already live: this site runs the same quote bot we sell. Demand Reactivation runs in our own CRM. Sandbox guides published this year include the operator audits that separate a real build from a SaaS wrapper. The roadmap from 2006 was always pointing here. The Sydney lead engine becomes an operational layer the business owns, not a service rendered to it.
How we work
Senior team. Direct response. No platform support queue, no junior account manager, no offshore call centre. We answer when you ring.