Everything in
one place.
Your call data should live where you already work. Gibson connects to Salesforce, Zoho, Google Ads, GA4, Facebook and more. Every call, every source, every outcome, pushed to your systems automatically. Integrations shipped for clients in Sydney, Melbourne, Brisbane, Perth, Adelaide and New Zealand. Fully remote setup.
75%
CPO improvement (finance client)
67%
CPA decrease (service client)
0
Manual data entry required
1
Source of truth for your data
Your data is in five places. None of them agree.
Your reporting says you got 50 'engagements'. Your phone says it rang 30 times. Your CRM has 12 leads. Your receptionist remembers 8 calls. Nobody knows what actually happened. Gibson connects the dots.
Every call creates a lead in your CRM with the marketing source already attached. No typing. No forgetting.
Phone calls show up as conversions in your ad platforms. The algorithm optimises for calls that actually happen, not just impressions or AI citations.
Call data, ad data, and CRM data, all in one place. Your Monday morning report takes 5 minutes, not 50.
How Gibson integrations work:When a customer calls a tracked number, Gibson captures the source (which ad, AI citation, keyword or channel drove the call), the caller's number, call duration and outcome. This data is pushed automatically to your CRM (creating a new lead with attribution), and to your ad platforms (recording the call as a conversion), and to Google Analytics 4 (as a tracked event). For a national finance company, this integration with Microsoft Dynamics 365 delivered a 75% improvement in cost per opportunity because every team was finally working from the same data.
Where we deploy: CRM and ad platform integrations for businesses in Melbourne, Brisbane, Perth, Adelaide, Canberra and Auckland, plus our Sydney HQ client base.
Connects To
Your tools. Your data. Connected.
Gibson talks to the platforms you already use. No rip-and-replace. No new systems to learn.
CRM
Salesforce
Calls create leads automatically. Attribution data flows into your pipeline. We've set this up for national manufacturing and B2B clients and it runs without anyone touching it.
Zoho CRM
Call data pushes directly into Zoho. New lead created on every tracked call with source, duration and recording attached.
HubSpot
Calls logged to contacts automatically. Attribution data feeds your HubSpot reports so you see which campaigns drive real conversations.
Microsoft Dynamics 365
Enterprise CRM integration with full call attribution. We built this for a national finance company and it changed how their sales and marketing teams work together.
Advertising
Legacy Paid Search
Phone calls tracked as conversions in Google Ads. See cost per call by campaign, ad group and keyword. Protect your budget against rising CPCs and declining CTRs.
Google Analytics 4
Call events fire into GA4 in real time. See calls alongside your web traffic, conversions and user journeys in one dashboard.
Facebook & Meta
Offline call conversions uploaded to Meta so the algorithm knows which ads drive phone calls, not just clicks.
Microsoft Ads
Call tracking data flows into Microsoft Advertising for full attribution across Bing and partner networks.
Reporting & Automation
Zapier
Connect Gibson to 5,000+ apps. Trigger a Slack message when a call comes in. Create a Trello card for every missed call. Whatever your workflow needs.
Webhooks
Real-time call data pushed to any system via webhook. Build custom workflows, update dashboards, or trigger automations the moment a call happens.
Google Looker Studio
Pull call tracking data into Looker Studio dashboards. Combine with your Google Ads and Analytics data for complete marketing reporting.
Custom API
Full API access for developers. Pull call data, manage numbers and build custom reporting. Documentation and support included.
In Practice
75% improvement on cost per opportunity
A national finance company had their marketing data scattered across Google Ads, Google Analytics and Microsoft Dynamics 365. Nobody could agree on which campaigns were working. Gibson's call tracking integrated with all three platforms, creating one source of truth. Sales and marketing started working from the same numbers for the first time. Cost per opportunity improved by 75%.
75%
Cost per opportunity improvement
Same budget, dramatically better results
1
Source of truth
All divisions working from the same dataset
Real-time
Attribution data
No waiting for monthly reports to know what works
“Call volume and more specifically call volume origination has enabled us to rely less on hearsay and use data to make more informed, faster campaign decisions. This attribution data has supported business case development and budget increase submissions.”
Results
We've delivered
20yrs
In Australian marketing
500+
Active clients across AU & NZ
60s
SMS response after missed call
$560K
Revenue managed for clients
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
GavanProperty
Real Estate Agency
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Jing Li
Medical Spa Owner
“We set up tracking for one of our biggest clients and the whole experience was professional and hassle free. Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup.”
David Pagotto
Agency Director
Frequently asked questions
No. Albert sets up most integrations for you. Google Ads, GA4, Facebook and Zapier are configured through your CallFlow AI dashboard. CRM integrations like Salesforce or Zoho might need your CRM admin to accept a connection, but we walk you through it.
When someone calls a tracked number, the system captures the source, caller number, time, duration and recording. That data is pushed to your CRM automatically via API or webhook. A new lead or contact is created with the marketing source attached. No manual data entry.
Yes. With Dynamic Number Insertion on your website, Gibson tracks the exact keyword, AI citation, or campaign that brought the visitor who called. This data flows into your ad platforms as a conversion and your CRM as attribution on the lead.
If your CRM accepts webhooks or has an API, we can almost certainly connect to it. Zapier also bridges most systems. Tell us what you use and we'll figure out the best connection method.
Yes. Gibson sits on top of your existing phones. Calls route to the numbers you already use. The integration layer captures data about each call and pushes it to your other systems. Nothing changes about how you answer the phone.
Google Ads, GA4 and Facebook integrations are included in all plans. CRM integrations like Salesforce, Zoho, HubSpot and Dynamics are included in Pro ($389/month) or available as an add-on for Growth plans. Albert handles the setup.
Yes. Integration work is done remotely via API, so the physical location of your business does not matter. We have integration clients in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and New Zealand, including national networks spanning every state. Most integrations are configured within a few business days.
Ready to connect your data?
Tell us what CRM and ad platforms you use. Albert will map out how your call data flows into each one. No technical knowledge needed on your end.
Get Free Call Audit“Albert and the Gibson Promotions team have been fantastic to work with regarding our call tracking and 1300 number setup. Would highly recommend.”
David Pagotto
Agency Director