CRM and ad platform integrations live
TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
GibsonFamily-Owned Sydney Lead Engine · Since 2006
IN:AU · GIBSON
Integrations
Every call, every SMS, every attribution event flows into the system you already use. Zoho. HubSpot. Salesforce. GoHighLevel. Google Ads. Meta. Bing. Adobe. Any open-API CRM. Built and supported in-house.
ISO 27001In-house buildAU + NZ15+ live
INCLUDED ORScopeNative included with Call Tracking↑ 75% CPO improvementNational finance provider deploymentGet a quote
Key statistics
The four numbers that frame the integration problem.
CPO improvement in attribution case study
CRM with an open API can be connected
27001 audited data handling
The integration gap
Your call tracking dashboard is one place. Your CRM is another. Your ad platforms a third.
Integrations are the connective tissue. Calls become CRM records. CRM records become ad-platform conversions. Attribution flows back to media spend. No manual export, no copy-paste, no lost context.
manual data entry needed
Call comes in, ends, records to CRM in milliseconds. No staff exporting CSVs, no copy-paste from dashboards.
directions: call data IN, CRM data OUT
Call event creates a contact in CRM. CRM updates feed back to attribution dashboard. Closed-loop reporting.
source of truth, not three
Operations team sees calls in CRM where they already work. No swivel-chair between dashboards.
The mechanism
Webhook, API, or native integration.
Three integration patterns, depending on the CRM or ad platform.
- 01
Native integration
Zoho, HubSpot, Salesforce, GoHighLevel: native two-way sync. Call data lands as a record. CRM contact updates flow back.
- 02
Webhook
Any CRM with an open API: webhook from Gibson to your CRM endpoint. Call event fires, your CRM receives the record in milliseconds.
- 03
Ad platform conversions
Google Ads, Meta, Bing, Adobe: closed-loop conversion data. Calls that become sales push back to the ad platform as offline conversions for bid optimisation.
- 04
Reporting layer
Looker Studio, Power BI, Tableau: scheduled exports of attribution data. Or use Gibson's monthly performance report.
Operational credentials. Built and supported in-house. No third-party connectors. ISO 27001 audited data handling. Encrypted at rest, encrypted in transit. AU-hosted.
Free tool
Audit your current CRM call-data integration.
CallFit Agent Studio audits your existing phone-to-CRM flow. Finds the gaps. Free, no signup.
What's in the box
Six integration capabilities.
Native CRM sync
Two-way native sync for Zoho, HubSpot, Salesforce, GoHighLevel. Call records, contacts, opportunities.
Webhook to any open-API CRM
Pipedrive, ActiveCampaign, Microsoft Dynamics, custom-built CRMs. If it has an API, we connect it.
Offline conversions to ad platforms
Closed-won deals push back to Google Ads, Meta, Bing, Adobe for bid optimisation.
Reporting layer exports
Scheduled CSV or API exports to Looker Studio, Power BI, Tableau, BigQuery.
GA4 event push
Phone-call conversion events fire into GA4 with source, medium, campaign attribution.
Zapier and webhook chains
For non-standard integrations, Zapier or custom webhook chains. Built in-house, supported in-house.
Pricing
Native integrations included. Custom built quote-led.
Standard CRM connections (Zoho, HubSpot, Salesforce, GoHighLevel) and standard ad-platform conversions are included with Call Tracking subscriptions. Custom integrations to bespoke CRMs are quote-led.
- Native two-way sync for major CRMs
- Webhook to any open-API CRM
- Offline conversions to Google Ads, Meta, Bing, Adobe
- GA4 event push with full attribution
- Scheduled exports to BI tools
- Zapier and custom webhook chains where needed
- Built and supported in-house
- ISO 27001 audited data handling
- No third-party connector fees
Case studies
What it looks like in practice.
Three Gibson integration client patterns.
75% CPO improvement from closed-loop attribution.
A national finance services provider was running Google Ads but had no closed-loop attribution. Gibson connected calls into Salesforce as leads, then pushed Salesforce closed-won conversions back to Google Ads as offline conversions. Google's bid algorithm learned which calls actually became revenue. CPO improved 75%.
Outcome: 75% CPO improvement via closed-loop offline conversions
Every buyer call becomes a Zoho lead, attributed to channel.
Real estate principal uses Zoho CRM. Every tracked call routes to Zoho as a new Lead record with channel, suburb, agent, and call recording link attached. The agent works the lead in Zoho without leaving the system they already use.
Outcome: Zero manual data entry, full attribution at the lead record
350 stores, single dashboard rollup, per-store CRM.
Automotive network with 350+ stores runs GoHighLevel per location. Gibson routes each store's calls into that store's GHL instance. Network operations team gets rollup attribution across all stores from Gibson's reporting layer.
Outcome: Per-store CRM, network-wide rollup reporting
FAQ
The questions every operator asks.
Which CRMs do you integrate with natively?
Zoho, HubSpot, Salesforce, GoHighLevel. Two-way sync for contacts, leads, opportunities, call records.
What about my custom-built CRM?
If it has an open API, we connect it via webhook. Custom integrations are quote-led.
How do offline conversions work?
Closed-won deals in your CRM push back to Google Ads (and Meta, Bing, Adobe) as offline conversion events. The ad platforms then optimise bidding for the campaigns that actually generate revenue, not just clicks.
Is GA4 supported?
Yes. Call conversion events fire into GA4 via Measurement Protocol with full source, medium, campaign attribution.
What about Power BI or Looker Studio?
Scheduled CSV or API exports. Or live connectors via BigQuery. Configurable per client.
How are integrations supported?
In-house by Gibson. No third-party connector providers. If an integration breaks, you email us, we fix it.
Is the data secure?
ISO 27001 audited. Encrypted at rest, encrypted in transit. AU-hosted.
Do you charge extra for integrations?
Standard native CRM integrations and standard ad-platform conversions are included with Call Tracking. Custom builds are quote-led.
How long does setup take?
Native integrations: 3 to 5 business days. Custom webhook integrations: 5 to 10 business days. Always tested end-to-end before go-live.
Can I cancel an integration?
Yes. Integrations follow the underlying subscription. Cancel call tracking, integrations stop with it.
Do integrations include dynamic number insertion and call attribution data?
Yes. Every webhook fires the full call attribution payload: tracked number rung, dynamic number insertion source, campaign, keyword (where applicable), AI engine if a citation drove the call, duration, ring-out flag, recording link. Call tracking Sydney to Auckland, full call tracking Australia coverage on the same call attribution model.
What is the call tracking pricing if I want CRM integration?
Call tracking packages start from $99/mo. Native CRM integrations (Zoho, HubSpot, Salesforce, GoHighLevel) are included. Custom webhook builds are quote-led. Add Speech Analytics from $49/mo (requires call tracking). Same managed setup.
Does this integrate with our SMS marketing campaign workflow?
Yes. Inbound SMS replies route into the same CRM via the same webhook. Customer reactivation responses (from the Demand Reactivation tier, from $797/mo) land alongside call records. Single feed: phone call tracking, missed call SMS, and SMS marketing campaign engagement. Best SMS marketing platform integration shape for AU operators with mixed-channel pipelines.
Pairs with
Integrations are wires. Demand Reactivation is what flows through them.
Once the CRM and ad platforms are wired, Demand Reactivation makes the dormant prospects in your CRM productive again. SMS sequences, ACMA-compliant, 40-day trial. Same managed service.
See Demand ReactivationReady?
Brief us in 15 minutes. Quote inside the hour.
You tell us which CRM, which ad platforms, what reporting layer. We send the integration scope and go-live date the same hour.