Real Estate · National Developer
A national residential portfolio. Now they know which campaigns bring buyer calls.
National
Multi-city residential portfolio
5 cities
Sydney, Melbourne, Brisbane, Canberra, Gold Coast
Full
Campaign-to-call attribution
The problem
A national residential developer had sold, leased and managed tens of thousands of apartments across five cities. Their marketing team was investing heavily in digital campaigns. They could track form submissions and online activity, but they had no visibility into what drove inbound phone calls. Many of which were their most valuable leads.
What Gibson built
Call tracking across the digital ecosystem
Integrated with Paid Search, analytics and their CRM. Full visibility into which sources, placements, AI citations and campaign types drove phone enquiries.
Call recording for sales quality
Recorded calls helped their sales teams and agency partners A/B test landing pages, review call handling quality and identify areas for training.
“With Gibson's Call Tracking, we were able to see which campaigns, pages and keywords drove the highest volume of calls, and more importantly, which ones converted. This allowed us to make smarter decisions and achieve real ROI improvements.”
The result
- •Identified high-performing marketing channels and reduced waste on underperforming ones
- •Qualified leads more effectively using campaign and call data
- •Optimised landing pages using A/B testing informed by call attribution
- •Improved agent training through call recording and quality review
- •One central source of truth for digital and call data across all developments
Services used
Running property campaigns?
If it works at national portfolio scale, it'll work for your listings. Book a free audit to see how call tracking fits your agency.
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