67%
CPA decrease
33%
Conversion rate uplift
36%
Spend reduction
60%
More offline conversions attributed
The problem
A national mobile service provider had clear data on digital bookings and online sales. But over 50% of their sales closed over the phone or via live chat. Those conversions were invisible. Marketing had accurate data on half the picture, which meant budget decisions were based on guesswork.
What Gibson built
Call tracking integrated with CRM via webhook
Every call tracked back to the source. Data pushed to CRM automatically via API. Paid Search and analytics integrated into the same reporting.
Multi-channel attribution
Website, Google Business Profile, organic visibility, Facebook, AI profiles: all tracked. Every lead and customer traced back to the source without delay.
Spam and low-quality call filtering
Pre-qualified callers through search intent analysis. Bad-quality traffic identified and budget reallocated to channels that actually convert.
The result
- •Cost per acquisition decreased by 67% while maintaining the same sales volume
- •Offline conversions attributed to the website increased by 60%
- •Lead conversion rate improved by 33%
- •Marketing spend reduced by 36%, saving tens of thousands of dollars per month
- •Organic visibility optimised to placement profitability. Budget shifted from channels that generated basic visibility but didn't convert to sales
Services used
Spending on ads but can't prove ROI?
That's exactly where this client started. Book a free audit and Albert will show you which channels are actually converting.
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