Their dog is sick. You didn't answer. They drove to the clinic down the road.
Pet owners call when it's urgent. If your phone goes to voicemail during surgery or consultations, they're not leaving a message. They're calling the next vet. Gibson makes sure those calls don't get lost.
Get your free call audit →Sound Familiar?
Problems we solve for veterinary businesses
Missed calls during surgeries and consultations
Demand Recovery texts the caller back within 60 seconds. 'Sorry we missed your call. Is this urgent? We'll call you right back.' Keeps the patient at your clinic.
No idea which marketing brings new registrations
Call tracking shows you exactly how many new patient calls came from Google, your website, local directories, and letterbox drops.
After-hours emergency calls going to voicemail
Call routing sends after-hours calls to the on-call vet or emergency service. Urgent calls get handled. Routine enquiries get an SMS text-back.
Paid Search spending with no attribution
Vet-related Paid Search clicks cost $5–15 each. Call tracking shows which placements generate actual appointment calls, not just website visits.
New suburb, no local awareness
Tracked letterbox drops introduce your clinic to the neighbourhood. Each flyer has a unique number so you can see which streets respond.
Lapsed patients not coming back
Database reactivation sends SMS to pet owners who haven't visited in 12+ months. 'Time for a check-up? Book your pet's annual health review.' Effective re-engagement.
Gibson for veterinary: Gibson Promotions helps veterinary clinics across Australia, from Sydney, Melbourne and Brisbane through to Perth, Adelaide, Canberra, Hobart, Darwin and New Zealand, track every phone enquiry back to its source, whether that's Paid Search, a local directory, letterbox drops, or word of mouth. Pet owners call when it's urgent and they don't wait. Gibson's Demand Recovery sends an automatic SMS within 60 seconds if a call is missed during surgery or consultations. Call routing directs after-hours emergencies to the right team. Lapsed patients can be re-engaged with SMS reminders for annual check-ups and vaccinations. Letterbox flyers are Sydney-only; digital services run nationally.
What We Do for Veterinary
The Gibson services that matter most
Call Tracking
See which marketing channels drive new patient registrations
Call Routing & IVR
Route after-hours emergencies to the on-call vet
Demand Reactivation
Re-engage lapsed patients with check-up and vaccination reminders
Letterbox Distribution
Tracked flyer drops to build local awareness in your area
Common questions from veterinary businesses
What happens when we miss a call during surgery?+
The caller gets an SMS within 60 seconds. For vet clinics, many of these calls are urgent. The SMS lets pet owners know you'll call back, keeping them at your clinic instead of driving to another.
Can you route after-hours calls to our emergency vet?+
Yes. Call routing can send after-hours calls to your on-call vet, an emergency service, or simply send the caller an SMS with your emergency instructions.
Can you help us reach new pet owners in the area?+
Yes. Tracked letterbox drops in your surrounding suburbs introduce your clinic. Each flyer has a tracked number so you see which areas respond.
Can you remind pet owners about annual check-ups?+
Yes. Database reactivation sends SMS to patients who haven't visited in a while. Annual health checks, vaccinations, and dental reminders, all via SMS with high open rates.
Do you work with multi-vet practices?+
Yes. Call routing can direct calls to specific vets or departments based on the caller's needs: general consultations, surgery follow-ups, or emergencies.
Make sure no pet owner gets voicemail when it matters.
Book a free call audit. Albert will show you how many calls your clinic is missing and which marketing channels actually drive new registrations.