Know which portal brings vendor enquiries. Prove ROI to every vendor.
Agents are on the road all day. Calls go to voicemail. Buyers don't leave messages. REA bills you monthly but can't tell you which listing it sold. Gibson fixes all of this.
Get your free call audit →Sound Familiar?
Problems we solve for real estate businesses
No idea if REA or Domain drives more calls
Call tracking shows you exactly how many calls came from REA, Domain, your signboard, and your letterbox drop. Per listing if you want it.
Buyer calls missed during inspections
Demand Recovery texts the buyer back within 60 seconds. Most respond. The enquiry stays alive instead of going to the agent down the road.
Can't prove marketing ROI to vendors
Walk into the vendor update with data: 'Your property received 34 calls this week: 18 from REA, 9 from the signboard, 7 from the letterbox drop.'
Letterbox drops with no proof they work
Every suburb gets a unique tracked number. You see which suburbs respond and which don't. Shift budget to what works.
Old appraisal leads going cold
Database reactivation sends SMS to past vendor contacts. 'Still thinking about selling? Property values in your street have moved.' Strong re-engagement rates.
No idea how reception handles calls
Speech analytics lets you hear how calls are handled. Are they asking for the booking? Are they qualifying the buyer? Now you know.
Gibson for real estate: Gibson Promotions helps real estate agencies across Australia, from Sydney and Melbourne to Brisbane, Adelaide and Perth, track every phone enquiry back to its source, whether that's a portal listing, a letterbox drop or a signboard. Agents miss calls during inspections and open homes. Gibson's Demand Recovery sends an automatic SMS to the caller within 60 seconds. Past vendor contacts sitting in the CRM can be reactivated with SMS campaigns. Gibson has supported independent agencies and franchise-brand offices across Sydney since 2006. Letterbox distribution is Sydney-only; digital services are delivered nationally.
What We Do for Real Estate
The Gibson services that matter most
Call Tracking
Track calls from REA, Domain, signboards, letterbox, Paid Search, per listing or per campaign
Letterbox Distribution
Tracked flyer drops across 155+ Sydney suburbs. Prove which suburbs respond.
Demand Reactivation
Re-engage past appraisal leads with SMS campaigns
Speech Analytics
Hear how your team handles buyer enquiries
79K
apartments tracked
A national residential developer used Gibson to track which digital campaigns drove buyer calls across tens of thousands of apartments in five cities. Full attribution across Paid Search, landing pages and their CRM.
Read the full case study →“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
Common questions from real estate businesses
Can you track calls from REA and Domain separately?+
Yes. Each portal gets its own tracked number. You see exactly how many calls came from REA vs Domain vs your signboard vs your flyer. Per listing if needed.
What happens when an agent misses a call at an inspection?+
The caller gets an SMS within 60 seconds: 'Sorry we missed your call about [property]. An agent will call you back shortly.' Most buyers respond. The enquiry stays alive.
Can you prove ROI to my vendors?+
Yes. You walk into the vendor update with data: 'Your property received 34 calls this week. Here's exactly where they came from.' That's vendor retention sorted.
Do you do letterbox drops for real estate?+
Yes. We've been doing letterbox drops across Sydney since 2006. The difference: every flyer has a tracked number. You see which suburbs actually call.
Can you reactivate my old appraisal leads?+
Yes. Database reactivation sends SMS to past vendor contacts. That's leads from contacts you already paid to acquire.
Want to prove which marketing brings listings?
Book a free call audit. Albert will look at your current setup and show you which channels are actually driving vendor and buyer enquiries.