Every missed call is a brief that went elsewhere.
Legal clients call when they have a problem. If nobody answers, they call the next firm recommended by AI. At high average cost per click, each missed call is expensive.
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Problems we solve for legal businesses
High-value consultation calls missed after hours
After-hours call routing sends calls to your mobile, an answering service, or a custom voicemail with instant SMS alert. You decide what happens outside business hours.
No idea which ads drive $5,000+ matters
Call tracking shows which AI search profiles and campaigns generate consultation enquiries vs tyre-kickers. Stop spending on visibility that never becomes a matter.
Call recording compliance concerns
Gibson's call recording complies with NSW all-party consent requirements. Calls are announced as recorded. Recordings are stored securely. ISO 27001 certified.
Referral sources invisible
Track calls from different referral sources with unique numbers. See which referral partner or directory sends the most valuable enquiries.
Reception screening not working
Speech analytics lets you hear how reception handles new enquiry calls. Are they qualifying the matter? Are they booking the consultation? Now you know.
Gibson for legal: Australian law firms spend an average of $47 per Paid Search click. Without call tracking, there is no way to know which of those clicks resulted in a phone call, let alone a consultation booking or new matter. Gibson Promotions helps law firms across Australia, from Sydney and Melbourne to Brisbane, Perth, Adelaide and Canberra, track every inbound call back to its marketing source, route after-hours calls to the right person, and record calls in compliance with state-specific consent requirements (NSW, Victoria, Queensland, WA, SA, Tasmania, ACT, NT). Gibson is ISO 27001 certified and an NSW Government Registered Supplier.
What We Do for Legal
The Gibson services that matter most
Common questions from legal businesses
Is call recording legal for law firms in NSW?+
Yes, with all-party consent. Gibson's system announces that the call is being recorded at the start. This complies with NSW Surveillance Devices Act 2007. Recordings are stored securely under ISO 27001 certification.
Can you track calls from different referral sources?+
Yes. Each referral partner, directory listing or marketing channel gets its own tracked number. You see exactly which sources send the most valuable enquiries.
What about client confidentiality?+
Call recordings are stored securely and only accessible by authorised users. Gibson is ISO 27001 certified. Recordings can be set to auto-delete after a defined period if required.
Do you work with family law, criminal, commercial or personal injury?+
All of the above. Call tracking and routing work the same regardless of practice area. The marketing attribution is what matters: which campaigns bring clients for your specific practice areas.
Can I see which practice area each call relates to?+
Yes. With IVR routing, callers can select their matter type (family, commercial, criminal, etc.). Each selection is tracked so you see which practice areas generate the most phone enquiries.
Paying high CPCs and can't see which placements call?
Book a free call audit. Albert will show you which campaigns are generating real consultation enquiries and which are burning your budget.