They were comparing quotes. You missed the call. They moved on.
Insurance prospects are comparing three brokers at once. If you don't answer, they call the next one. Gibson makes sure you never lose a policy enquiry to voicemail.
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Problems we solve for insurance businesses
No idea which ads drive policy enquiries
Call tracking shows you exactly how many calls came from Paid Search, your website, referral partners, and print campaigns. Per channel, per week.
Missed calls during client meetings
Demand Recovery texts the prospect back within 60 seconds. Most respond. That's a quote request you would have lost to the next broker.
Spending $55+ per click with no attribution
Insurance clicks are among the most expensive in Australia. Call tracking shows which placements actually generate quote requests, not just views.
Renewal reminders going to old numbers
Database reactivation sends SMS to past clients approaching renewal. 'Your policy is up for review. Want us to re-quote?' Direct. Effective.
Can't prove ROI to referral partners
Give each referral partner a tracked number. Show them exactly how many enquiries they sent you. That's how you keep referral relationships strong.
No idea how staff handle inbound enquiries
Speech analytics lets you hear how your team handles calls. Are they qualifying properly? Are they asking for the appointment? Now you know.
Gibson for insurance: Gibson Promotions helps insurance brokers across Australia, including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and New Zealand, track every phone enquiry back to its source, whether that's Paid Search, a referral partner, direct mail or your website. Insurance prospects compare quotes quickly. If you miss a call, they've already moved to the next broker. Gibson's Demand Recovery sends an automatic SMS within 60 seconds. Past policyholders approaching renewal can be re-engaged with SMS campaigns. Call tracking shows which placements actually generate quote requests, so you stop wasting money on what doesn't work.
What We Do for Insurance
The Gibson services that matter most
Call Tracking
See which ads, referral partners and campaigns actually drive policy enquiries
Demand Reactivation
Re-engage past clients approaching renewal with SMS campaigns
Speech Analytics
Hear how your team handles inbound quote requests
Integrations
Push call data into your CRM and policy management system
Common questions from insurance businesses
Can you track calls from different referral partners?+
Yes. Each referral partner gets their own tracked number. You see exactly how many calls each partner sent you. Great for maintaining and proving referral relationships.
How expensive are insurance clicks?+
Insurance is one of the most expensive verticals in Australia, often $40–55 per click. Call tracking shows which of those engagements actually result in a phone call and quote request, so you can cut the waste.
Can you help us re-engage lapsed policyholders?+
Yes. Database reactivation sends SMS to past clients. 'Your policy is up for review. Want us to compare rates?' SMS has a much higher open rate than email for this kind of outreach.
What happens when we miss a call?+
The caller gets an SMS within 60 seconds. For insurance, that's often the difference between quoting and losing. Prospects comparing brokers don't wait.
Does this integrate with our broker management system?+
We integrate with most CRM and broker management platforms. Call data flows directly into your system so you can track the full journey from enquiry to bound policy.
Stop losing policy enquiries to voicemail.
Book a free call audit. Albert will show you which marketing channels are actually driving quote requests, and how many you're missing.