You're paying $47 per click. Know which clicks are calling.
Mortgage brokers, financial advisors, insurance brokers. You're in the most expensive CPC verticals in Australia. Every untracked call is wasted ad spend you'll never get back.
Get your free call audit →Sound Familiar?
Problems we solve for finance businesses
High CPC with no call attribution
Call tracking shows which placements and keywords drive loan enquiries vs tyre-kickers. At high CPCs, this pays for itself in the first week.
Leads disappear between ad click and CRM
CRM integration pushes every call into your pipeline automatically. Caller number, marketing source, call recording: all attached to the lead.
No visibility across broker and partner channels
Track calls from direct marketing, broker referrals, and partner networks separately. See which channel delivers the highest-value opportunities.
Management team working from different data
One source of truth. Marketing, sales, finance and operations all see the same call data, attribution and pipeline numbers.
Compliance reporting gaps
Call recordings stored securely under ISO 27001 certification. NSW Government Registered Supplier. Audit trail for every call.
Gibson for finance: Australian finance businesses (mortgage brokers, financial advisors, insurance brokers) spend $44-55 per Paid Search engagement, among the highest CPCs in the country. Without call tracking, phone enquiries generated by these placements are invisible. Gibson Promotions works with finance firms concentrated in Sydney and Melbourne, and extending to Brisbane, Perth, Adelaide and Auckland, integrating call tracking with CRM platforms including Salesforce, Zoho, HubSpot and Microsoft Dynamics 365. For a national finance company with offices across multiple Australian states, Gibson's integration with Dynamics 365 delivered a 75% improvement in cost per opportunity by giving all divisions one source of truth for attribution data.
What We Do for Finance
The Gibson services that matter most
75%
CPO improvement
A national finance company integrated Gibson call tracking with their Microsoft Dynamics 365 CRM. Sales and marketing started working from the same data. Cost per opportunity improved by 75%.
Read the full case study →Common questions from finance businesses
Can you integrate with Microsoft Dynamics 365?+
Yes. We've done it for a national finance company. Call data pushes directly into Dynamics 365, creating leads with full marketing attribution. The same integration works with Salesforce, Zoho and HubSpot.
How do you handle compliance requirements?+
Gibson is ISO 27001 certified and an NSW Government Registered Supplier. Call recordings are stored securely with role-based access. Recordings can be set to auto-delete after a defined retention period.
Can I track calls from broker referral networks?+
Yes. Each referral source gets its own tracked number. You see which brokers or partners send the most valuable leads and which channels deliver the best cost per opportunity.
What about after-hours loan enquiries?+
After-hours routing sends calls to a voicemail with instant SMS alert, or to a designated mobile. Rate enquiry callers move fast. The SMS text-back ensures they hear from you within 60 seconds even if nobody answers.
How does this compare to what our agency already tracks?+
Most agencies track clicks, impressions and form fills. Gibson tracks phone calls, which is where most finance deals start. The call data integrates with Google Ads so your agency can optimise for calls that actually convert, not just clicks.
Spending high CPCs and flying blind?
Book a free call audit. Albert will show you which placements are generating real loan enquiries and which are burning your budget.