New patients call once. Make sure someone answers.
Reception is busy. The phone goes to hold. The patient hangs up and books the practice down the road. Each missed call is a patient worth thousands in lifetime value.
Get your free call audit →Sound Familiar?
Problems we solve for dental & medical businesses
New patient calls lost during busy periods
Demand Recovery texts the patient back in 60 seconds. 'Sorry we missed your call. Would you like to book an appointment?' Most patients respond by text, they prefer it.
No idea which ads bring new patients
Call tracking shows exactly how many new patient enquiries came from Paid Search, Facebook, your website or your signage. Stop guessing which campaigns work.
Reception overwhelmed, calls on hold
Call routing sends overflow to a second line or your mobile. Patients don't wait on hold. They talk to someone.
Patients who booked consults but never came back
Database reactivation sends SMS to patients who haven't visited in 6+ months. 'It's been a while since your last check-up. Book online or reply to this text.' Strong re-engagement rates.
Can't prove marketing ROI to practice owners
Dashboard shows new patient calls by source, cost per call, and which campaigns drive the highest value enquiries.
After-hours calls go nowhere
After-hours routing sends calls to a voicemail with instant SMS alert, or to an answering service. Every call is logged and followed up.
Gibson for dental & medical: Dental and medical practices across Australia, from Sydney, Melbourne and Brisbane to Perth, Adelaide, Canberra and regional centres, lose new patients when reception can't answer during busy periods. Gibson's Demand Recovery sends an automatic SMS to the caller within 60 seconds. Patients increasingly prefer booking by text, making SMS recovery particularly effective for healthcare. Practices using Gibson see strong response rates from missed call text-backs. Call tracking shows which marketing channels drive new patient enquiries, and database reactivation re-engages patients who haven't visited in months. Setup is fully remote, so clinics in any state or in New Zealand can be live within a week.
What We Do for Dental & Medical
The Gibson services that matter most
Call Tracking
See which ads and campaigns drive new patient phone enquiries
Call Routing & IVR
Overflow during busy periods. After-hours routing. No patient hits a dead end.
Demand Reactivation
Re-engage lapsed patients with recall SMS campaigns
Speech Analytics
Monitor how reception handles new patient enquiries
“Worked with Albert from Gibson Promotions to help set up a call tracking system for my business. The setup was flawless and they were very helpful every step of the way.”
Common questions from dental & medical businesses
Is the missed call SMS compliant with healthcare regulations?+
Yes. The SMS doesn't mention any clinical details. It's a simple 'we missed your call, would you like to book?' message. No patient health information is included.
Can reception see who called?+
Yes. Every call is logged in your CallFlow AI dashboard with caller number, time, source (which marketing channel) and recording. If the call was missed, reception gets an SMS alert immediately.
How do patient recall campaigns work?+
We send SMS to patients who haven't visited in a set period (usually 6-12 months). The message is simple and compliant: 'It's been a while since your last visit. Would you like to book?' Patients reply by text to book.
Can you track calls from different Paid Search campaigns?+
Yes. Each campaign can get its own tracked number, or we use dynamic number insertion on your website to track the exact keyword that brought the patient to your site.
How is this different from my practice management software?+
Your PMS manages bookings and patient records. Gibson tracks how patients found you and makes sure you don't lose them before they book. They work together. Gibson shows which marketing drives calls, your PMS handles the appointment.
Losing new patients to missed calls?
Book a free audit. Albert will show you how many patient enquiries you're missing and where they're coming from.