Industry · Automotive
Automotive dealerships spend heavily on ads but rarely know which ones drive showroom calls.
Sales, service, parts, and finance all generate calls. Without tracking, your marketing budget is allocated on guesswork. Gibson closes the attribution gap and reactivates the lapsed service book on autopilot.
The Gibson stack for automotive
Call tracking and customer reactivation, tuned for dealerships.
Dealerships have two core gaps: attribution on high-spend media, and recovering the lapsed service book. Here is how Gibson closes each one.
Call Tracking
Every call traced to its source: carsales.com.au, Drive, Google Ads, your website, SMS campaigns. Sales calls separated from service calls via IVR. POS integration matches call data to actual vehicle sales so you see cost per acquisition at campaign level, not just cost per click.
Learn more ›Demand Reactivation
Lapsed service customers represent steady annual spend. Gibson imports your DMS list, identifies overdue log-book services and expiring warranties, then runs an ACMA-compliant SMS campaign in your voice. Missed calls during busy periods get a 60-second SMS text-back. From $797/mo, 40-day free trial.
Learn more ›By the numbers
Brief us
Want to know which ads are driving your showroom calls?
Book a free call audit. Albert will review your current setup and show you which campaigns generate sales enquiries, which drive service bookings, and where calls are being lost. No obligation.