They were ready to buy. Your phone just wasn't ready.
Test drive calls, service bookings, parts enquiries. All high-value. Multi-location networks need calls routed to the right store. Single dealerships need to know which ads bring buyers. Gibson handles both.
Get your free call audit →Sound Familiar?
Problems we solve for automotive businesses
Test drive calls lost in the system
Call tracking identifies which campaigns drive test drive enquiries. IVR routing sends the caller to the nearest dealership by postcode.
Multi-location routing is manual
Postcode-based IVR routes callers to their nearest store automatically. Time-zone and operating hour adjustments handle the rest. We built this for 350+ stores.
No attribution across 150K calls/month
Every call tracked to its source: website, paid search, social, Google Business Profile, Yellow Pages, SMS campaigns. POS integration measures actual sales revenue.
Service vs sales calls mixed together
IVR capture separates new tyre enquiry, existing booking, managed vehicle enquiry, and accounts. Each category tracked and reported separately.
Can't optimise ad spend without call data
Call data feeds into Google Marketing Platform (GA360, SA360, Campaign Manager). See cost per lead, CPA and ROAS by campaign.
Gibson for automotive: Gibson Promotions manages call tracking, IVR routing and speech analytics for automotive businesses across every Australian state and into New Zealand, from single dealerships in Sydney, Melbourne, Brisbane and Perth to national networks spanning every capital. For a 350+ store automotive service brand with locations across Australia, Gibson built a postcode-based IVR system handling 150,000 calls per month, integrated with the POS system to measure actual sales revenue from phone enquiries, and deployed speech analytics to monitor call quality across every location.
What We Do for Automotive
The Gibson services that matter most
Call Routing & IVR
Route callers to the nearest store by postcode. 350+ stores, 150K calls/month.
Call Tracking
Track every call to its marketing source. POS integration for revenue attribution.
Speech Analytics
Monitor call quality across locations. Identify top-performing sales agents.
Integrations
Google Marketing Platform, POS, CRM. All connected.
150K
calls/month
Gibson built IVR routing, call tracking and speech analytics for a 350+ store automotive network. Every call tracked, routed by postcode, and analysed for quality. POS integration tied calls to actual sales.
Read the full case study →Common questions from automotive businesses
Can you handle 150,000 calls a month?+
Yes. We already do. The 350-store automotive case study is our largest client by call volume. The system scales from 50 calls a month to 150,000+.
How does postcode routing work?+
The caller dials one number, hears a brief prompt ('Enter your postcode'), and gets routed to the nearest store. Time-zone and operating hours are handled automatically. No receptionist needed.
Can you separate sales calls from service calls?+
Yes. IVR capture lets callers select their enquiry type. Each category is tracked and reported separately so you see which marketing drives sales enquiries vs service bookings.
Can you integrate with our POS system?+
Yes. We've done POS integration for automotive clients where call data is matched to actual sales revenue. This lets you see cost per acquisition and ROAS at the campaign level.
Do you work with single dealerships or just networks?+
Both. The 350-store case study shows our scale capability, but most of our automotive clients are single-location or small networks. The platform works the same either way.
Managing calls across multiple locations?
Book a free audit. Albert will show you how postcode routing, call tracking and speech analytics work for your setup.