Old enquiries.
Past clients.
Re-engaged.
Done for you.
Hand us the contacts who went quiet. Approve our voice with a sample. We run the rest. You take the calls.
35 confirmed jobs from 130 dormant contacts in Gibson's pilot. $269 in recovered revenue per contact on average.
Every business has a list of people it stopped talking to.
Old enquiries. Past clients. People who said "not right now" and went quiet.
Most businesses write them off. Too many to contact one by one. A bulk email blast feels impersonal and risks damaging relationships built over years. So nothing gets sent.
Those contacts drift further away every month.
That list is worth money you are not collecting.
Some of those people are ready to buy right now. They just haven't heard from you. And every week you don't reach out, they get closer to whoever does.
Why nothing gets sent
Too time-consuming
Writing personalised messages to 200 contacts takes 40 hours most business owners don't have.
Generic messages don't work
A follow-up that reads like a follow-up gets ignored. It has to sound like you actually remember them.
No way to do it at scale
Calling each one by hand is impossible. A bulk blast damages the relationship. Nothing fills the gap.
Email died. Social went silent. Reactivation is what's left.
Most marketing channels were built to find new audiences. Reactivating people who already know you is a different shape of problem.
| Dimension | Email blast | Social ads | LinkedIn DM | Cold call | Reignite SMS |
|---|---|---|---|---|---|
| Open / view rate | 20% (Promotions tab) | 0.9% click-through | <5% reply | 4% pickup | 98% read in 3 min |
| Cost per outcome | Cheap, few outcomes | $50–200 per lead | High effort, low yield | $80+ per qualified call | ~$30 per outcome |
| Personalisation | First-name swap | Audience-based, not personal | Generic templates | Live but rushed | From each contact's history |
| Damage to brand | Promotions purgatory | Looks desperate at low budget | Reads as spammy | Hated by 90%+ | Feels like a friend remembering |
| Compliance burden | Spam Act, often missed | Platform rules | Platform rules | Do Not Call register | ACMA-compliant by default |
| Time to set up | Days to weeks | Days, ongoing optimisation | Manual, slow | Hire and train | Under a day |
| Who carries the risk? | You | You (per impression) | You (your time) | You (your team) | We do. Free for 30 days. |
The audience already knows you. They just need a message that sounds like you actually remember them. That's a job for SMS, written from history, sent at the right time, with a real human one tap away.
Show me how it worksSpecific. Warm. Written from real history.
Three real-shape examples. Personalised to the contact's history with you. Sent at quiet hours. Signed by you. Never with marketing language.
Mark · Ray White Brighton
SMS
Real estate
Outbound + warm reply within hours.
Davo · Davo's Plumbing
SMS
Trades
Outbound + warm reply within hours.
Linh · Linh Tran & Co
SMS
Accounting
Outbound + warm reply within hours.
Examples are representative. Real Reignite messages are drafted from each contact's actual history with you (last enquiry, last quote, last conversation). You approve the voice with a sample batch before anything sends.
We tested Reignite on Gibson's own dormant client list before offering it to anyone else.
130 Australian businesses we hadn't spoken to in over 12 months. The numbers came back in 30 days.
0
Outcomes
Calls, meetings, quotes
0
Confirmed jobs
From contacts written off
$0K
Revenue recovered
In 30 days
0%
Outcome rate
27% confirmed conversion
We tested Reignite on our own dormant clients before offering it to anyone else. 130 contacts we hadn't heard from in over a year. 35 came back as confirmed jobs. $35,000 in recovered revenue from a list we'd basically written off. But what surprised me most wasn't the revenue. It was the conversations.
Albert Triolo
Director, Gibson Promotions · Brighton-Le-Sands NSW
The numbers weren't the interesting part.
The conversations were. Here's what we found when we actually listened.
Leads gone quiet over price
The SMS gave them a low-pressure way to say so. No awkward phone call. No salesperson jumping in immediately. Just honesty. When the objection surfaced, we connected a human live via Telegram and worked through the price together. Reignite opened the door. The human closed it.
Campaigns sitting ready to run
Stock to move. A letterbox job already in mind. Something they'd been meaning to pull the trigger on. Reignite caught them at exactly the right moment. They didn't need convincing. They just needed to be asked.
Leads who told us why they left
Those conversations didn't all turn into jobs. But they turned into something more valuable: honest market intelligence about why clients go quiet. That information is worth money in its own right.
Most dormant contacts are not gone, whether they bought from you or just enquired. They are waiting. Some are waiting on price. Some are waiting on timing. Some just need to be asked properly.
Reignite gives them a way to be honest. And when the human moment arrives, you are there.
Four steps. Most of them are ours.
01
Connect your CRM
We sync your dormant contacts and read the full history on each one. Past enquiries, last contact, every interaction. The more context, the sharper the message.
02
We draft. You sign off on the voice.
5 to 10 sample messages, written from real contact history, in your tone. You approve, edit, or rewrite. Once you sign off, that voice is locked.
03
We run the rest. Within your approved pattern.
Sends go out under the voice and tone you approved. Anything off-pattern gets flagged to you before send. ACMA-compliant by default.
04
Outcomes land in your system
Interested clients get back in touch. We surface the outcome to your calendar, your CRM, or your phone. You take it from there.
Reignite isn't for everyone. Here's who it actually works for.
We'd rather tell you up front if you're not a fit than waste your time on a trial that won't deliver.
This works for you if
- Your business has been operating 12+ months
- Your annual revenue is $500K or more
- Your average client or job is worth $300+
- You have 100+ past contacts in a CRM (Zoho, HubSpot, Salesforce, Pipedrive, etc.)
- You're in real estate, legal, accounting, trades, or any service-led B2B
- You actually want to win back old enquiries and past clients
This is not for you if
- You want to spam people who never engaged with you (Reignite is reactivation, not cold outreach)
- You don't have a CRM or a list yet
- Your average transaction is under $300 (the maths doesn't work)
- You're looking for a cheap mass-blast tool (we charge for craft, not volume)
- You want set-and-forget without approving the voice
- Your business is under 12 months old
We won't spam your customers. Ever. Even if you ask us to.
Reignite is reactivation, not cold outreach. We send messages only to people who were already your customer or enquired with you in the past. Never bought-in lists. Never scraped data. Never people who don't know who you are.
Before we send a single message, we run your list through pre-launch checks: we verify each contact gave you their number willingly, scrub against the Do Not Call register and our own suppression lists, and confirm the message tone matches your brand. If a contact ever replies "stop", they are gone permanently from your list and ours.
Your customer list is yours. Your brand is yours. We're hired help. Not new owners.
No cold outreach. Ever.
Reactivation only. Past clients and prior enquiries who already had a relationship with your business. Never people who don't know you.
Privacy-first by default
Spam Act 2003, ACMA SMS guidelines, and the Do Not Call register checked before send 1. Suppression lists honoured permanently.
Brand-safe at every step
Every message reads in your voice. You approve the voice with a sample before anything sends. Anything off-pattern gets flagged back to you.
Free for 30 days. Then $1,497/month.
Run Reignite on your real dormant list at no cost. See the outcomes before you pay a cent.
After the free trial only. Month-to-month. Cancel any month, no notice, no exit fee.
Up to 2,500 active contacts at any time
As contacts resolve, add more (rolling)
Unlimited campaigns
Personalised SMS for every contact
You approve the voice, not every message
Outcomes to calendar, CRM, or phone
ACMA-compliant sending, always on
No lock-in. Cancel any month, no questions
Albert sets it up with you personally in under a day.
What's your dormant list actually worth?
Drag the sliders. Maths uses a conservative 20% confirmed-conversion estimate. Real-world rates vary by industry and list quality, typically 15 to 35%. Gibson's pilot landed at 27%.
Conservative estimate at 20% conversion
$200,000
Break-even
1 confirmed job
covers $1,497/month
That's a
0.2% rate
vs 20% conservative estimate
Need more than 2,500 active contacts? Email albert@gibsonpromotions.com.au for enterprise pricing.
If 30 days doesn't work, walk away.
We're upfront about this because we built Reignite for businesses, not subscriptions. Your trial is genuinely free. If the campaign doesn't deliver outcomes you can see, you owe us nothing and you walk away with the data.
Genuinely free 30 days
You give us your list. We run the trial on your real contacts. You see the outcomes. Payment details only come up if you choose to continue after day 30.
No contract ever
Month-to-month after the free trial. Cancel any month with one email. No notice period. No exit fee.
Your data is your data
If you stop, we export every conversation and outcome back to you, then purge your client data from our systems. We don't hold customer lists hostage.
"I don't want anyone paying for Reignite who isn't getting more out of it than they're putting in. The trial is real. If we can't show you the value in 30 days, the answer is don't pay us."
Albert Triolo · Director, Gibson Promotions
Tell us a bit about your business.
Albert reviews every Reignite trial request personally. We don't push everyone into our system. If your business isn't a fit, we'll tell you straight and point you elsewhere.
- Free for 30 days. See outcomes before you pay.
- You approve a sample. We run the rest in the same voice.
- ACMA compliant from day one.
- No lock-in. Walk away after 30 days if it doesn't deliver.