Dormant lead reactivation for AU + NZ operators.
Delivered by Gibson Demand Reactivation. Founded 2006. ISO 27001. The dormant CRM list is the single highest-ROI marketing asset you are not working.
98%
SMS open rate vs 20% email
20-41%
Pilot engagement
$269
Average per responding prospect
40 days
Free trial period
The problem
You have hundreds of dormant prospects in your CRM. They enquired six months ago, twelve months ago, eighteen months ago. They went quiet. Your email re-engagement campaigns have not woken them up because email open rates on a dormant list run at 20% and click rates at 2 to 4%. The leads sit there. The lifetime value walks out the door.
Dormant lead reactivation via SMS is the proven way to re-engage them. SMS open rate runs at 98%. Replies typically land within hours, not weeks. For trades, real estate principals, dental practices, automotive service teams, insurance brokers and financial advisers, the dormant CRM list is the single highest-ROI marketing asset you are not working.
What dormant lead reactivation looks like
Gibson runs dormant lead reactivation as a productised service called Demand Reactivation. Our team:
Audit your CRM Identify the dormant segment (90+ days no engagement). Segment further by behaviour, value and prospect source.
Build the SMS sequence 2 to 4 messages over 7 to 14 days. We send you a sample first. You review the tone and sign off before we proceed with the full send. ACMA-compliant.
Send the campaign From your registered business number with ACMA-compliant STOP language on every message.
Auto-book positive replies Into your calendar via Zoho Bookings, Calendly, Acuity or Microsoft Bookings.
Route replies to your CRM Via webhook to Zoho, HubSpot, Salesforce, GoHighLevel or any open-API CRM.
Report on the campaign Send volume, open rate, reply rate, STOP rate and recovered revenue where attributable.
Gibson pilot results on a real dormant list
130 dormant prospects, 6+ months no engagement, trade-services vertical. Gibson ran a 3-message Demand Reactivation sequence with a time-bound offer in message 2. Result: 20-41% engagement (results vary by sector), $9,415 of confirmed jobs recovered, $269 AUD average per prospect across the responding segment.
Pricing
Demand Reactivation is $1,497 per month, up to 2,500 active prospects, ACMA-compliant infrastructure included. The first 40 days are a free trial. We audit, build, send and report on the first campaign at zero cost. If it does not recover material revenue, you owe nothing.
For larger lists (5,000 to 50,000+ prospects), database reactivation is quoted as a project-based engagement. Brief us with your list size and we will come back with a tailored scope.
Frequently asked questions
What is dormant lead reactivation?
A campaign-based marketing service that re-engages prospects in your CRM who have stopped responding to your normal marketing. Most operators have hundreds of prospects who enquired six, twelve or eighteen months ago and went cold. They are not dead leads. They are dormant. SMS reactivation is the fastest way to re-engage them because SMS open rate runs at 98% vs 20% for email.
How is dormant lead reactivation different from email re-engagement?
Email re-engagement campaigns target the same dormant list with email. Industry-average open rate is 20%, click rate is 2 to 4%. SMS reactivation campaigns hit a 98% open rate because SMS arrives where the person already is (their phone) and gets read within minutes. For dormant prospects who have stopped opening your emails, SMS bypasses the broken channel entirely.
Is dormant lead reactivation legal in Australia?
Yes, when run properly. Australian SMS marketing is governed by the Spam Act 2003 and the ACMA. Gibson Demand Reactivation uses ACMA-compliant SMS infrastructure with managed STOP/opt-out, sender ID matching your registered alpha tag, and consent verification against your CRM data. All compliance is handled as part of the service.
How many prospects do I need to make this worth doing?
The Demand Reactivation subscription handles up to 2,500 active prospects per month. Most clients see meaningful recovered revenue from lists as small as 200 to 500 dormant prospects, depending on industry and average order value. If your dormant list is under 200 we will tell you upfront whether reactivation will pay back.
Can I see results before paying?
Yes. The first 40 days are a free trial. Gibson audits your CRM, builds the sequence, sends the first campaign and reports on results at zero cost. You only pay $1,497/mo from month 2 if the trial recovers material revenue.
Your dormant leads are revenue waiting to be recovered.
First 40 days free. Gibson audits your CRM, builds the reactivation sequence and sends the first campaign at zero cost.
Start the 40-day free trial