Dormant customer reactivation in Australia.
Delivered by Gibson Demand Reactivation. Brighton-Le-Sands HQ. ACMA-compliant. Re-engage cold customers from your CRM with a 98% open rate SMS campaign.
98%
SMS open rate vs 20% email
20-41%
Pilot engagement
$9,415
Confirmed jobs recovered
40 days
Free trial period
The problem
Most Australian operators sit on a CRM list of past customers and dormant prospects they have stopped working. Real estate principals, dental practices, automotive service centres, gyms, salons, trades, insurance brokers and financial advisers all share the same pattern: hundreds of dormant contacts who used to convert and now do not respond to email.
Dormant customer reactivation via SMS works that list with a campaign-based approach. SMS open rate at 98% vs email at 20% on the same dormant cohort. Gibson runs this as a productised service called Demand Reactivation.
Why this matters for Australian operators specifically
Australian SMS marketing has the Spam Act 2003 and ACMA-compliant infrastructure to handle, plus state-by-state consent variations and the alpha-tag sender ID system. International SMS reactivation tools often fail on compliance or get filtered by AU carriers.
Gibson Demand Reactivation ships ACMA-compliant SMS infrastructure with managed opt-out, sender ID matching your registered alpha tag, and STOP processing that logs to your CRM within 24 hours. Compliance is handled as standard, not as an add-on.
Industries Gibson reactivates
Gibson pilot results
130 dormant prospects in the trade-services vertical, 6+ months no engagement. Gibson ran a 3-message Demand Reactivation sequence. Result: 20-41% engagement (results vary by sector), $9,415 of confirmed jobs recovered, $269 AUD average per responding prospect.
Pricing for Australian operators
Demand Reactivation is $1,497 per month, up to 2,500 active prospects. The first 40 days are a free trial. Gibson is based in Brighton-Le-Sands, Sydney, founded 2006, ISO 27001 certified, NSW Government Registered Supplier.
Your past customers are your best next customers.
First 40 days free. Gibson audits your CRM, builds the reactivation sequence and sends the first campaign at zero cost.
Start the 40-day free trial