Database reactivation SMS for AU and NZ operators.
Delivered by Gibson Demand Reactivation. ACMA-compliant. 40-day free trial. Your CRM database is the most underworked asset in your business.
98%
SMS open rate vs 20% email
20-41%
Pilot engagement rate
$9,415
Jobs recovered in pilot
40 days
Free trial, first campaign
The problem with dormant CRM lists
For most operators, 60 to 80% of contacts in the database have not been spoken to in the last 90 days. The leads compound. The lifetime value walks out the door. Email campaigns barely move the needle because dormant lists hit 20% open rate and 2 to 4% click rate at industry average.
Database reactivation SMS works the same list with a 98% open rate. SMS arrives where the contact already is (their phone), gets read within minutes, and produces a reply or a STOP. Either way, you have signal you did not have before.
How it works
Gibson runs database reactivation as a productised service called Demand Reactivation. The mechanism is four steps:
List audit
Our team reviews your CRM and identifies the dormant segment (90+ days no engagement). We segment further by behaviour, last action, prospect source and value.
Sequence build
2 to 4 messages over 7 to 14 days. We send you a sample first. You review the tone and sign off before we proceed with the full send. ACMA-compliant. STOP language on every message.
Compliant send
Sends from your business number with your registered sender ID. STOP processes automatically. Opt-outs log to your CRM within 24 hours.
Reply, book, hand back
Positive replies auto-book the prospect into your calendar (Zoho Bookings, Calendly, Acuity, Microsoft Bookings). Replies route into your CRM via webhook.
Compliance: Spam Act 2003 + ACMA
Database reactivation SMS in Australia requires three compliance elements: prior consent (the CRM contact must have opted in or be in an existing-business-relationship category under Spam Act 2003), STOP language on every message, and a managed opt-out workflow. Gibson handles all three as standard.
Operationally: our infrastructure is ACMA-compliant. Sender ID matches your registered alpha tag. STOP processes automatically. Opt-outs flow back to your CRM within 24 hours. Audit trails are retained per ISO 27001 controls.
What clients typically recover
Database reactivation outcomes depend on three factors: list size, list age, and average order value. Gibson's 130-prospect pilot in the trade-services vertical recovered $9,415 of confirmed jobs, 20-41% engagement (results vary by sector), $269 AUD average per responding prospect.
For higher-AOV verticals (legal, dental, automotive service, financial advice), per-prospect recovered revenue runs significantly higher than the trade average. For lower-AOV verticals (retail, hospitality), the model relies on list size for total return.
Pricing
Demand Reactivation is $1,497 per month, up to 2,500 active prospects, all compliance and infrastructure included. The first 40 days are a free trial. Larger lists (5,000 to 50,000+) are quoted as project-based engagements.
Your dormant list is revenue waiting to be recovered.
First 40 days free. Gibson audits your CRM, builds the sequence and sends the first campaign at zero cost.
Start the 40-day free trial