TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
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// Free tool· Demand Reactivation ROI

What is your dormant CRM list worth?

Three inputs. One number. No signup. Built by Gibson Demand Reactivation.

Most operators sit on a dormant CRM list they have stopped working. This is what it is worth, on conservative + Gibson-pilot assumptions.

Conservative estimate$10,12575 engaged · 23 conversions
(15% engagement × 30% close rate)
Gibson pilot benchmark$27,675205 engaged · 62 conversions
(up to 41% engagement × 30% close rate)

Conservative range uses 15% engagement (the low end of typical dormant SMS campaigns). Gibson pilot uses 41% as the upper benchmark (results vary by sector) across a 130-prospect pilot in the trade-services vertical. Your actual result depends on list age, message quality and offer relevance.

What you do next

Demand Reactivation is Gibson's dormant-prospect reactivation service. $1,497 per month, up to 2,500 active prospects. The first 40 days are a free trial. Gibson audits your CRM, builds the SMS sequence, sends the first campaign and reports on results at zero cost. If the trial does not recover material revenue, you owe nothing.

Database reactivation: turn a dead CRM list into booked revenue

Database reactivation turns a dead list into revenue. Gibson runs the customer reactivation campaign as a managed SMS marketing campaign: AI database reactivation ranks your dormant customers and lapsed customers, then an ACMA-compliant SMS marketing Australia sequence goes out to win back customers and reactivate customers who stopped buying. CRM reactivation pushes every reply back into your pipeline. At $1,497/mo it is one of the best SMS marketing platform options for AU operators, because it is managed customer reactivation, not just SMS marketing software you run yourself.