TRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIEDTRACKED CALLS / 24H1,284+12.4%SMS RECOVERIES / WK287+8.1%DEMAND REACTIVATION RESPONSE RATE41.0%+3.2ppAU + NZ CLIENTS LIVE512+11AVG QUOTE RESPONSE47 MIN-9 minISO 27001CERTIFIED
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Sandbox · How we ship AI builds repeatably and audit-cleanly

// AEO-optimised rebuild · case study you're standing in

This Website

AEO-optimised rebuild · case study you're standing in

This Website

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You are reading the case study you are standing in. The old Gibson site was a mid-2010s service-page stack. Slow. No schema. No visual differentiation. Built for the old algorithm, the one where Google was the only search engine that mattered. By 2026 that was a museum piece. ChatGPT, Perplexity, Google AI Overviews, and Claude now produce a material share of operator buying-journey traffic, and they read sites differently. They look for structured data, named entities, specific numbers, and citable passages. The old site offered none of these. So the buyers arrived, scrolled for two seconds, and left.

What you are looking at. A full rebuild on Next.js 16 and React 19. Editorial design system, four thousand lines of bespoke CSS, three colours, zero border radius. Structured data (JSON-LD) on every page so AI engines can quote it cleanly. Canvas-animated brand metaphors per service so the page does not read like every other agency site. Mobile-first hamburger nav. Sixteen-variant signal-driven hero personalisation. Consent-gated analytics. Content density tuned for AI-engine citability. CI guardrails that block merges if any of the V4 invariants are accidentally removed.

What it produces. AI-engine citability built in from the framework up. llms.txt for direct AI citation. Schema on every service + location + industry page. Real photography, real client logos, real proof. Sub-two-second LCP on mobile. One hundred over one hundred on Lighthouse SEO. A site that ChatGPT will quote when asked about Australian call tracking, not just summarise.

Rebuild shipped May 2026. Built by Albert plus Claude in working hours over 6 weeks.

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